What Makes a Page SEO-Friendly in 2025?

What Makes a Page SEO Friendly?

On-page SEO includes a number of different elements that need to be optimised to improve your visibility in search results, these include:

Keyword Research

Every effective SEO strategy starts with keyword research. You cannot post content if you don't know what keywords you are targeting. 

High Quality Content 

High quality content is content that provides your audience with value. It needs to be trustworthy, useful, actionable, readable, and free of fluff. 

Keyword Placement

Gone are the days where all website owners would stuff their targeted keyword into their content. Today, keywords take second place, with user intent being first and foremost. Therefore write your content for your audience, placing your keywords naturally in your content. Effective tips include:

• Page title – keyword should appear naturally in the title of the page
• Title tag – this is the title of the page shown in search results and should incorporate your targeted keyword
• First paragraph – add your keyword naturally within the first 100 words
• Headings – create subheadings to incorporate your keyword and break up your content into readable bite-sized pieces
• Meta description – your page summary that shows in search results should incorporate your targeted keyword
• Image Alt Text - this is the text displayed to describe your image if it cannot be loaded or your visitor is using a screen reader

Images

Images are an important part of on-page SEO, keeping your website visitors engaged. But when it comes to your images, there are some important factors to consider:

• Image resize – resize images to ensure that your page loads quickly
• Alt text – tells Google and screen readers what your image is about

Title

Each web page will have two titles, which are different:

• Title tag – or meta title, the title that appears in search results and should be no more than sixty characters
• H1 tag – the title of the page the visitor sees when they arrive on your web page. This can be the same as your title tag or you can add more creativity to convey value

Headings

Your headings are your best friends, helping to keep your content organised, putting it into clear bite-sized sections and subsections. It shows the reader the hierarchy of the page, while helping search engines understand your keyword relevance.

Meta Description

This is your pages description that appears under your title in search results. It's important to note that Google does not always use your meta description, sometimes taking an excerpt from your web page, if it feels it more relevant. Therefore, create a meta description that grabs your audiences attention and that Google loves:

• Stay within the 160 character limit
• Include your targeted keyword
• Make it compelling

URL

Most content management systems will automate your URL. You want to edit the URL to ensure it:

• Includes your targeted keyword 
• Use dashes rather than spaces
• Keep it short

Conclusion

On-page SEO is essential to your online success. Yes, it is time consuming and it can be daunting if you are unsure what to do. Follow our above tips to create a SEO friendly web page in 2025. Do you need assistance? Genie Crawl is here to assist. Contact us now to find out how.