What Makes an Effective On-Page SEO Strategy?

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What Makes an Effective On-Page SEO Strategy?

A customised search engine optimisation (SEO) strategy focuses on the quality and value of your website to search engines. When the search engine algorithms is not convinced your site offers a good user experience, providing value to visitors, you will not be able to climb to the top of search engine results pages (SERPs). This is where on-page SEO comes in.

Important Elements of an Effective On-Page SEO Strategy

Every SEO strategy is as unique as your business is. There is one thing in common, they all pay attention to on-page SEO to help you achieve your online goals. The specifics is determined by the size and scope of the campaign, along with your objectives. The important elements of an effective On-Page SEO strategy includes:

Content

Content has remained king in the SEO world for years. You need to create a list to guide your content creation process, including the following:

  • Take your audience into consideration, along with their purchasing journey
  • Provide accurate, informative, unique, and valuable content
  • Integrate keywords naturally into your website content
  • Add visuals, such as videos and images, to boost engagement
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Keywords

Keyword research and analysis is an essential step in any effective SEO strategy. These are the words and phrases used by your audience when searching online, they are also the keywords and phrases that indicate what your content is about, ensuring search engines understand your content and crawl and index your pages accurately. Focus on long and short-tail keywords, short-tail keywords offer a wider focus, while long-tail keywords are less competitive, increasing conversions with a specific focus.

HTML

A large portion of on-page SEO involves integrating HTML codes when creating content, including:

User Experience (UX)

Search engines want to provide their users with the best experience, ensuring that they receive the most accurate results with the best online experience. This means focusing on user experience when doing on-page SEO. This includes the quality of your content, the value of your backlinks, and your overall performance, such as site speed. It also involves ensuring your website is accessible, mobile friendly, and engaging.  Bear in mind that today's internet user expects a web page to load within three seconds. Anything longer and they will likely abandon the site and head to a competitor website.

Additional Steps

In addition to the above on-page SEO elements, there are advanced elements that should be taken into consideration. This focuses on site architecture and image alt-text. 

Image alt-text is a feature that provides information on your images. This is valuable for image-based searches, along with website accessibility. At the same time, site architectures is just as important. Site architecture means optimising your website to provide a seamless experience for website visitors, complete with internal links for easy navigation. 

Conclusion

On-page SEO is essential if you want to improve your ranking in search engine results. On-page SEO is effective ensuring your audience finds your website online, while offering a great user experience. Effective on-page SEO requires consistent effort, monitoring, adjusting, and reviewing your website regularly to ensure it continues to perform. If you need assistance with effective on-page SEO, the Genie Crawl team are standing by now to assist. Get in touch with us today and secure your free evaluation and quote.

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