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What Makes Google Ads the Most Effective PPC Platform?
Google is the search engine market share holder, with more than ninety percent of the search engine market share as of February 2025. Therefore it is no surprise that marketers want to use Google Ads to promote their businesses.
Paid advertising provides the opportunity to control your advertising, ensuring your business is in front of the right audience at the right time. You don't have to wait for your SEO campaign to take effect, rather you reach your audience almost immediately, targeting those that are closer to their purchasing decision.
Google is the most common choice when a person wants to search for something on the internet. Compared to other search engines, Google holds the majority of the market share throughout the world at more than ninety percent. With this massive user base, it's no surprise that more businesses are investing in running Google adverts.
According to statistics, more than sixty percent of people have clicked on a Google Ad. The main goal of the advert is to encourage the user to click to your website, showcasing a dedicated landing page.
More consumers are shopping online using their mobile devices. It offers a fast and simple way to make a purchase on the go. Mobile ad spending has continued to rise year on year with Google Ads taking thirty three percent of the spending.
Google's Ad revenue continues to climb and climbed by 10.6% in the fourth quarter of 2024, accounting to more than $72.6 billion.
Small to medium sized enterprises have seen the benefit of PPC advertising, such as Google Ads and some are spending seven times as much on their PPC campaigns than on their SEO efforts, increasing their conversion rate by more than thirty five percent.
The click through rate is an important metric when tracking and analysing yoiur adverts performance. You want potential customers to see your ad, click on it, and arrive on your landing page. Statistics show the average click through rate for Google Ads is between four and six percent.
When a potential buyer is closer to making a buying decision, they will search for a particular product or service. Google Ads can help you reach the right buyer at the right time. This is because sixty five percent of people click on ads when they looking to make a purchase. When your advert appears with what they are looking for, you stand a higher chance of improving your conversion rate.
Google has stated that for every $1 you spend on Google Ads, you will generate approximately $8 in profits.
The average conversion rate on Google Ads is between 3% and 6%, according to statistics. This percentage has been taken from insights collected by more than two thousand businesses.
Google is a very powerful platform for online advertising, helping businesses promote their products and services. If you need help creating an effective Google Ads marketing campaign, get in touch with the Number 1 Rated SEO and Google Ads marketing agency, Genie Crawl today.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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