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What Platforms are Best for PPC Campaigns?
With over five billion internet users, businesses need to use Pay Per Click (PPC) campaigns an efficient and effective way to reach their audience, boosting their brand visibility and promoting their products and services. PPC platforms provide businesses with a measurable way to reach new audiences, showcasing products and services.
While Google Ads is the most popular PPC platform in the world, it is not the only one, and in some instances, it is not the most cost-effective option for your business. There are other popular platforms, including Facebook and Instagram, Twitter, Reddit, and more.
PPC platforms are digital marketing channels that are used to create, manage and measure the success of your PPC campaign. These campaigns provide the opportunity to reach a wider target audience, tailoring your adverts to meet their preferences and interests.
These platforms provide valuable tools for keyword research, advert creation, budget management, and optimisation, along with campaign analytics, and reporting. They are an effective solution for businesses of all sizes and in all industries, helping you share your message and boost brand awareness, driving quality traffic to your website.
There isn't only one type of PPC advertising, so you need a good understanding of the different platform types, so you can decide what is the best option based on your audience. The most common includes search, display, and social media campaigns.
Search PPC platforms create campaigns targeting your audience that are searching for keywords on search engines. This enables you to bid on your chosen keywords, track your performance, and make adjustments as needed. This is ideal if you want to generate more website traffic to boost conversions.
Display ads are adverts that are shown on other relevant websites. It is designed to boost brand awareness and engagement with your target audience. This is ideal when you want to reach a wider audience, driving more traffic to your website.
Social media ads, such as Facebook Ads and Instagram Ads are a great opportunity to improve brand visibility, build an audience, and engage with your audience. These campaigns are tailored to your audience based on location, demographics, and interests.
With a large number of PPC platforms to choose from, you want to choose the most reliable and the ones that provide a good return on investment. The three most common PPC platforms best for PPC campaigns include:
Previously known as Google AdSense, Google Ads is the largest PPC platform in the world with a twenty eight percent market share. They offer the largest search network, along with an impressive display network, giving you the opportunity to reach your audience and target them correctly.
Google Ads appear in search engine results pages, above the organic results. They can also appear on Google AdSense websites, which are relevant websites, along with on YouTube.
Microsoft Ads, also known as Bing Ads, are another popular PPC platform, helping you reach certain target audiences, especially those over the age of fifty. The adverts appear on the Bing Platform, along with YouTube and it Search Partner Network. You have a choice of advert types from search ads to video or image ads.
Facebook Ads is another very popular PPC platform and is a leading choice of digital marketers in 2024. it allows you to place ads on Facebook News Feed and Facebook Marketplace, along with being shown within Facebook Groups in the Messenger inbox. Placement available is determined by your goals, where you can target specific devices and choose from a choice of advert formats.
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