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What role does social media play in a comprehensive SEO strategy?
Social media and search engine optimisation (SEO) has a symbiotic relationship that is crucial to your online presence and success. Social media shares do not directly influence your pages ranking on search engine results pages (SERPs), it does help to amplify the content, helping to boost your SEO success.
Let us explain to you how social media plays an important role in a comprehensive SEO strategy:
The main objective of SEO is to drive quality and organic traffic to your website. Social media can boost the traffic, providing an extra platform where you can post links to your website and products. The more shares you have on social media, the more opportunities you have of the right people seeing your content and clicking on your website.
With a strong social presence you indirectly influence your SEO efforts. Google acknowledges brand recognition does play a small role in the ranking algorithm. Therefore, when your brand is known through social media engagement, more people will see it and click on it when you appear in SERPs, which improves your click through rates. Your click through rate is a SEO factor that should be focused on to achieve long term success.
Local SEO is another areas where social media does play an important role in your comprehensive SEO strategy. Google's local search algorithm incorporates social signals into its parameters for ranking. When users are searching for a local service or business, Google does take social media presence into consideration. Regular interactions and posts across your social media profiles, can help to improve your local SEO success.
Backlinks are an essential part of any comprehensive SEO strategy and this is where social media comes into play. Each piece of content you publish and promote on social media can attract new visitors, while generating backlinks. The more authoritative the backlinks are, the higher your chances are of improving your ranking on SERPs.
User engagement is how long a visitor spends on your site, how many of your web pages they visit per session, your bounce rate, and more. These are all taken into consideration by the ranking algorithms. Social media increases user engagement, encouraging interactive content such as videos, quizzes, and infographics, that keep visitors on your site for longer
Social media may not directly impact your SEO efforts, but it does increase website traffic, boost brand recognition, promote content, and generate backlinks, while improving user engagement. All of these are essential to your comprehensive SEO strategy. If you want a good online presence you need to integrate social media into your SEO strategy.
Genie Crawl has extensive experience building integrated strategies to improve your ranking on SERPs, while boosting your social media presence. Contact us today to find out more.
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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