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What’s the future of digital marketing in the age of AI?
Artificial intelligence (AI) tools including ChatGPT, Bard, MidJourney, and Gemini, along with others, have changed how marketers approach decision making for digital marketing. Most experts agree that AI is still in its very early stages and it can only improve, playing an important role in digital marketing as we look towards the future.
Marketers have been using AI-driven tools for a few years now. The emergency of generative AI chatbots, along with content generation tools have made AI more accessible than in previous years. As of May 2024, ChatGPT has more than five hundred million visitors, with the average user spending more than thirteen minutes per visit. This is the statistics for just one of the generative AI tools. There are numerous chatbots and tools that are AI-driven that can be used for content production.
Many people believe that AI technology is simply one click, but there is so much more to it than that. Fifty four percent of marketers don't use AI because they lack training or they do not fully understand how it works, hampering their growth.
Marketers are always on the look out for creative ideas to engage with their audience. AI has accelerated the process, helping generate unlimited ideas in seconds. Studies found that fifty one percent of marketers used AI tools last year to brainstorm new topics for their content creation. AI tools help with blog post ideas or how to create copy from a difference angle.
Generative AI technology is making it possible for marketers to create new websites with a few easy to follow prompts. AI-powered site builders help you generate designs, customise content, and create a user friendly website.
AI chatbots are becoming a common sights on websites. These support assistants are important customer engagement strategies, using machine learning to understand user problems and provide solutions in a conversational language. Thirty five percent of consumers believe AI chatbots can resolve their problems in most instances. Chatbots can reduce support costs, improve user experience, while offering valuable insights to make informed marketing decisions moving forward.
The advancements of AI in digital marketing is exciting and there are some trends we can keep an eye out for as we look towards the future:
AI technology is helping marketers improve the personalisation in their digital marketing strategies, by providing highly customised content, offers, and experienced to customer segments based on behaviours, preferences, and demographics. AI tools can provide data analysis and personalisation, helping you make data driven decisions when it comes to your marketing messages.
In the future, we are expecting AI to enable real time mapping of your customer journey, enabling you to understand and respond to interactions immediately, leading to responsive marketing strategies.
AI is evolving in leaps and bounds. Since it's introduction only a short while ago, it has already become important to digital marketing, helping tackle repetitive and time consuming tasks. As we look towards the future, it's clear to see that AI is not going anywhere, continuing to help marketers provide personalised messages based customer segmentation. Contact Genie Crawl today if you want to incorporate AI into your digital marketing strategy.
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