What SEO Analysts Do and How They Can Help Your Business in 2024

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What SEO Analysts Do and How They Can Help Your Business in 2024

SEO analysts play a vital role in the optimisation of your website, ensuring it is visible and ranking in search engine results pages (SERPs). These professionals put a strategy in place based on their technical abilities, analytical skills, and their outstanding experience with search engine optimisation.

They carry out keyword analysis, competitor analysis, web traffic analysis, and more to produce the best results. Their focus is to help their clients attract targeted traffic, increasing brand visibility and conversion rates. They stay updated with the latest algorithm updates and trends to provide clients with current services, helping clients achieve their online marketing goals.

What Does SEO Analysts Do?

SEO analysts navigate the search engine optimisation world, pushing websites to become more visibility and enjoy an increase in qualified website traffic. They analyse trends, algorithms, and data in order to optimise websites to ensure that search engines rank them accordingly.

A SEO analysts main responsibilities include:

  • Keyword research and analysis – identifying the right keywords and phrases to use for both on-page and off-page optimisation
  • Website analysis – focusing on the structure and content of the website, ensuring it is SEO friendly. This includes meta descriptions, tags, headings, and keyword density
  • Analyse KPIs (Key Performance Indicators) – this includes website traffic, search rankings, and more
  • Implement back linking strategies – Back links to your website from reputable websites can increase your SEO success
  • Stay updated with the latest trends – this includes algorithms, updates, and best practices
  • Competitor analysis – identifying opportunities, while analysing the performance of your competitors SEO strategy
  • Work with content creators – ensuring all content is SEO optimised and the right keywords and phrases are used
  • Recommend changes to the website – changes can include content, links, architecture, and other SEO factors to improve the website in search engine results pages (SERPs)
  • Analyse user behaviour – using analytical tools to understand users behaviour to improve the SEO strategy
  • Collaborate with website developers – ensuring SEO best practices are implemented throughout new or updated websites
What SEO Analysts Do and How They Can Help Your Business in 2024
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Daily Duties of a SEO Analyst

The daily duties of a SEO analyst varies from one day to the next. Duties are also varied based on their experience. As an entry-level analyst, focus is usually on the technical aspects of SEO, while offering support to experienced analysts.

Mid-level SEO analysts are responsible for complex starts and development strategies, while senior analysts are involved in strategy development, mentoring entry-level analysts, and coming up with SEO initiatives to achieve success.

Entry-Level SEO Analysts

These analysts have the least amount of experience and are learning the technical aspects of SEO, while ensuring SEO strategies are implemented properly. Daily duties can include:

Mid-Level SEO Analyst

These professionals are more active in the development of effective SEO strategies. Their daily duties can include:

Senior SEO Analyst

Senior SEO analysts are backed by extensive knowledge and experience when it comes to search engine optimisation. They are responsible for decision making and planning, driving websites forward to achieve success, ranking high in search engine results. Their duties often include:

A SEO Analyst can be a valuable member of your team, helping your website become visible, enjoy quality traffic, and secure online sales.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
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