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What SEO Managers Do – Key Responsibilities
With businesses now focusing their attention on their online marketing, the demand for SEO managers has risen considerably with the growing demand for search engine optimisation (SEO).
Search engine optimisation has become essential for businesses throughout the world. SEO Managers are professionals that are responsible for the design and implementation of a SEO strategy. They are often employed by marketing agencies, though some work as an important part of an in-house marketing team in larger companies.
These search engine optimisation professionals work at operational and strategic levels, carrying out important keyword research, market research, competitor analysis, and other important tasks needed to develop an effective SEO strategy for their client. They are responsible for generating link building, increasing the company's trust and credibility, while performing technical SEO to ensure a user friendly website.
This position is a leadership role with SEO managers being responsible for leading SEO specialist teams. They provide guidance and training, while delegating tasks. They work closely with customers, ensuring their marketing initiatives and business goals are met.
SEO managers have numerous responsibilities that they perform daily. These include:
These professionals are responsible for carrying out thorough keyword research and analysis, identifying which are the best keyword or phrases that should be used to optimise the website, driving quality traffic to the site and helping the company improve their visibility in search results.
SEO managers handle the on-page SEO of a website to boost traffic. On-page SEO involves the optimisation of the web pages focusing on keywords and phrases, including optimising meta descriptions, URL's, and title tags.
Technical SEO is a very important part of a successful SEO strategy and these professionals ensure that the website is accessible for users and search engines. Technical SEO includes ease of navigation, internal links, and page speeds.
Search engine optimisation managers develop and implement effective content strategies. Content is probably the most important part of any SEO strategy. It is the creation and distribution of content that is useful and engaging to the audience, providing value to the reader. With an effective content marketing strategy, businesses are seen as credible and trustworthy, helping them improve their ranking in search engine results pages (SERPs).
These professionals use data that they gather from the top SEO tools, such as Google Analytics, to get a better understanding of which of the web pages are working and which search queries are generating the most leads, traffic, and conversions. They use this data to make informed decisions regarding your SEO strategy.
SEO managers are responsible for meeting with clients, either in-person or online, to discuss their strategies and online goals. They keep their clients updated on their progress, discussing additional marketing activities that may be needed to secure online success.
SEO Managers have numerous important responsibilities when it comes to your SEO strategy, as a result, they need to have certain skills to carry out these responsibilities, helping their clients achieve online success.
The skills SEO managers need to have includes:
SEO managers have numerous responsibilities that requires experience and skills to achieve the best results for their clients. Their knowledge and skills is what makes them professionals in the search engine optimisation industry, playing a vital role in helping clients improve their brand awareness and drive quality traffic to their website.
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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