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What Techniques are Used in Link Building?
Link building is a valuable SEO technique that is similar to being quoted in the news. The more you are quoted, the more people see your brand as an authority in your industry. Businesses that incorporate link building into their SEO strategy improve their chances of rising up in ranking in search engine results pages (SERPs). In fact, ninety five percent of marketers today prioritise link building.
You need to create and manage an effective link building strategy in order to improve ranking and secure valuable clicks. There are numerous techniques used in link building, including:
One of the many strategies used by digital marketers today to increase inbound links is using social media. When it comes to social media, you need to engage with bloggers and reporters in your niche. By creating and building an online presence, you increase your reach, boost page views, and increase the number of new links you secure.
When using social media as a link building strategy, you will want to use hashtags strategically, find journalists looking for data, and actively engage on industry platforms. These effective strategies show you are active in your industry, helping you build relationships with other website owners and bloggers.
Broken link building is a strategy where you secure links on other websites relevant to your industry. This is a challenging process that takes time. You need to visit industry websites, view their links listed and search for broken links. You can then suggest your post as an alternative to secure the backlink. Remember, no website wants broken links.
The best way to determine what link building strategy will work for your industry and content is to see what your competitors are up to. Take a close look at your competitors links. This also helps you understand what content is in demand, whether it's Q&A, infographs, surveys, white papers, or others.
In order to generate more backlinks to your website, you need to create a brand, boosting your website visibility. On-page SEO is the best way to achieve this, using optimising strategies to improve your ranking in search engine results pages (SERPs).
Ways to optimise your brand visibility includes:
It is important to ensure you have a healthy backlink profile. Tracking your links helps you understand who is the top contributors to your backlink profile, enabling you to focus on relevant industries when creating your content. You need to ensure your links are relevant and authoritative. Relevant links tell Google you are a trusted source for information in your industry.
Forums provide an opportunity to answer questions and connect with your audience on the internet. It is also a very useful link building strategy, a great way to drive traffic to your website or blog.
When contributing to industry forums, there are a few things to bear in mind including, answering comments, providing advice and tips, ensure you follow forum rules, link to your post as an additional resource. The most common forums to share on includes Facebook Pages, Reddit, and Quora.
Guest blogging is a widely used link building technique, helping to earn top tier links to your website. Google does warn against guest blogging, but this does not mean you shouldn't incorporate it into your link building strategy. A solid guest building strategy means educating your audience and looking for sites that share outside content.
Link building is challenging and complex. It is one of the most difficult of all the SEO strategies, as it must be done with great care. Remember you cannot manipulate the Google algorithm and you must follow SEO Best Practices at all times. Guest blogging, a proven on-page SEO campaign, social media, and broken links are a great place to start when it comes to a new link building strategy.
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