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What to Do When Your Website’s Traffic Suddenly Drops
Every website owner will experience a sudden drop in website traffic at some point. But why? The good news is you are not alone.
There are numerous reasons that this could be happening. So before you panic, it's important to determine the cause in the drop. The majority of traffic drops can be fixed and once the reason is identified, you can take strategic steps to fix the damage.
The most common reasons for a drop in website traffic includes:
A little bit of investigation will help you identify the reason behind the sudden traffic loss. We recommend Google Analytics and Google Search Console to identify the cause, both can provide valuable insights.
Now that you are aware of the most common reasons for a drop in website traffic, let's take a closer look at what to do.
All the search engines, not only Google, update their algorithms regularly. Most of the search engines will announce an update. You can often find information on social media. It's important to understand your SEO strategy, ensuring it aligns with SEO best practices.
If you find an algorithm update is responsible, you need to find the specific keywords and pages that have caused the drop. You can then re-optimise these keywords, improve your link building, and other SEO strategies to improve your relevance and traffic.
This is essential if you have recently redesigned your website, or have identified your sudden drop in traffic is due to technical SEO issues. Any broken links and redirects, along with sitemap issues and crawling can cause problems.
It is encouraged if your website has experienced a sudden drop in traffic due to technical SEO, that you partner with a professional agency to assist you. This includes an in-depth audit to identify the problem areas.
If your website has acquired a large volume of unnatural backlinks, the algorithm pushes your site down in rankings. In some cases, you may receive a manual penalty, removing your website from results, causing a major drop in traffic.
We recommend a backlink audit, helping you identify and disavow any low quality backlinks.
It is possible your sudden drop in website traffic is one of your competitors has outranked you in SERPs. In order to gain a competitive edge, you will need to focus on your keywords, writing higher quality and unique content. Use high-quality keywords, along with aligning your content to your users intent, ensuring you answer their questions, providing your audience with value.
An unexpected and sudden drop in your website traffic can happen at any time. Every website can experience this at some point. It's how you respond that makes the difference. The sooner you identify the reason, the sooner you can work on a strategy to rectify the situation. If you are unsure as to why this has happened or need help fixing the issue, Genie Crawl is here to assist. Backed by more than ten years of experience and rated the Number 1 SEO and Google Ads marketing agency, we will help you improve your website traffic with a customised strategy that aligns with your goals. Contact us today for a free, no obligation quote.
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