We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
What to include in a brand guide for multi-channel use
Successful branding isn't simply ensuring your logo is recognisable, it's about creating a consistent experience that impacts every customer interaction, no matte what platform or channel they are using.
Brand consistency is a challenge, as you need to ensure your brand communicates the same tone, values, and visuals across various touch points in your customer's journey.
Brand guidelines, or your brand style guide, is a comprehensive resource that details the elements that make up your brand identity. This can include logo use, colour palette, typography, imagery style, and tone of voice.
Your brand guidelines are not only limited to aesthetics, they can include your brand mission, values, vision, and personality. They are your brand story, setting the narrative that connects you to your target audience, ensuring consistency, even when communicating on different platforms.
A well-crafted brand guideline is a valuable resource that guides your business on how to communicate your identity across multiple channels effectively:
Typography are key elements to your brand identify. Your brand guidelines should provide guidance on font selection that reflects your brands personality. With the right typography, you can convey approachability, sophistication, and other desired traits.
Colours are powerful, evoking emotion and influencing perception. Your brand guidelines explore the psychology of colours, ensuring you choose a colour palette that resonates with your audience. Your brand colour palette should leave a memorable mark on your audience.
Your logo is the face of your brand. You should provide clear guidelines on proper logo use, from the size and placement to ensure your logo stands out, reinforcing brand recognition.
Visuals are important when communicating your brand. Your brand guidelines provide insight into selecting images that align with your brand identity.
Your brands tone of voice sets the tone for all communication, no matter the platform or channel. It helps find the balance between approachability and professionalism.
Every word you choose is powerful. Brand guidelines provide essential messaging guidelines, ensuring your brand is on-point, clear, and persuasive. Your messaging guidelines should be followed from social media posts to email messages, ensuring is is consistent.
In today's competitive digital landscape, businesses need to be visible across multiple channels, and this requires consistency. You must ensure your brand identify is consistent whether your potential customer is researching using a search engine, or scrolling through their Facebook feed. If you need help with your brand guidelines, the Genie Crawl would love to help. Contact us now to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
