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When Did SEO Become Popular? The Exciting History of Search Engine Optimisation
Search Engine Optimisation (SEO) is a process that improves your online presence with a user-friendly, accessible, and easy to navigate website that provides search engines and users with the information that they need. Search engines need certain information to crawl, index, and rank your web pages, while visitors can use information you provide as part of their purchasing decision. Hopefully improving your conversion rates by becoming a loyal customer.
The aim of SEO is to boost your brand visibility online, improving your ranking in Search Engine Results Pages (SERPs), driving organic traffic to your website, and improving conversion rates. This is done following an effective strategy of keyword research, on-page optimising, off-page optimisation, and technical SEO.
These days, SEO is an imperative part of digital marketing. More people are using the internet to make purchases, book services, and find information. As a result, businesses need an online presence to remain visible and drive traffic to their websites. This means ensuring that the website is discoverable and visible, needing an effective SEO strategy.
With competition continuing to grow online, businesses need to constantly product high quality and fresh content, providing value to their audience. This way you are able to improve your ranking in Search Engine Results Pages (SERPs), read your audience, and drive quality traffic to your website, helping you stay that step ahead of your competition.
When the internet was first introduced, search engines were not far behind. The search algorithms were very simple, focusing on keywords, matching they against web pages. As the internet has evolved, so has SEO. It has become more complex, relying on numerous optimisation tactics and techniques to improve your ranking in SERPs.
Keyword stuffing was a popular way to gain visibility online in the early 2000s. Businesses would find what keywords their potential clients were using and then filling their content with those keywords. The problem arose when visitors found that the information they found did not meet their search criteria. As a result, Google and the other search engines, started introducing more algorithms and updating their existing algorithms, ensuring that the content they present to their users is high quality and relevant.
This pushed for the need for high quality and unique content. This was the start of content marketing, that we know today. Social media has also make tremendous changes to SEO, providing a new way for businesses to reach their audience and drive quality traffic to their websites.
SEO will continue to evolve for decades to come. As new technologies are introduced, SEO keeps changing. Common SEO techniques today include focusing SEO efforts on mobile optimisation, voice search, and AI.
SEO can be traced back to the 1990s, when the first search engines were introduced. While the internet was still new, users relied on directories to find the information that they were looking for. As the internet has evolved, the number of published websites has sky-rocketed. In fact, there are more than 1.09 billion websites on the internet today. Search engines had to evolve to find effective ways to retrieve, index, and rank all the websites web pages.
With search engines becoming more sophisticated, businesses have seen the need to rank well in SERPs. A high ranking offers excellent benefits, improving brand awareness, driving quality traffic to your website, and helping to improve conversion rates. As a result, businesses today cannot ignore the importance of an effective SEO strategy, over thirty years after SEO first became popular.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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