When Should a Business Consider App Development — and What to Expect?

Before you consider app development, ask yourself:

• What is your goal? How do you expect people to use the application and what functions would it require 
• Who are your customers? Are your customers going to use an app?
• Are your customers mobile-orientated? Retail apps tend to be more popular with users aged twenty five to forty four
• What does your customer want? 

Enhancing Your Website

When it comes to considering app development, consider a dedicated app that can improve your online presence and enhance your website. Apps are mobile, they don't need to adapt to different formats, unlike your website. Your app should provide an efficient and personalised experience, offering additional features such as offline mode, fast loading, and notifications.

What to Expect

App development is constantly changing. As a result, there are numerous factors that need to be taken into consideration when it comes to developing an app:

A Solid Strategy

If it is clear to see that an app will help you serve your customers better, then you need a strategic approach. One of the biggest questions to ask is whether you hire an app developer or use an app off the shelf?

Your Budget

App development is an investment. We understand its difficult to generalise costs across a range of app requirements. In order to ensure your app is appealing, engaging, and effective, you will want to consider hiring a professional app developer. Some developers will offer a flat rate, while others charge per hour. Contact Genie Crawl now for a free, no obligation quote.

Your Customers

It's essential to have an excellent understanding of your customer base. This will help you build a functional app, providing your audience with value.

Target Platforms

It's important to know what platform/s you want your app to run on early in the app development process. There are more devices that run on Android, but Apple holds a larger market share. Most businesses develop an app for both platforms, though this can work out expensive and time consuming. Remember to keep your customers in mind when selecting the best target platform/s for your app.

Data Handling and Security

Security measures need to be put in place to ensure data security at all times, providing your users information. This involves regular updates and code fixes. With a safe and secure app, you can boost trust and credibility among your customers.

Operating System Updates

The operating systems do update from time to time, though it's only around every six months. At the same time, some updates can interfere with how your app operates and performs. It's important to stay ahead of updates and any new developments, ensuring your app continues to function at optimal.

Conclusion

App development that is carried out focusing on strategy, target audience, security, and flexibility will benefit the majority of today's businesses, including small businesses. When considering app development, we recommend focusing on whether the app will offer value and a great user experience to your customers. Do you need help with app development? Contact Genie Crawl now for a free, no obligation quote.