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When to Consider Changing Your Digital Marketing Agency
It's not uncommon for businesses to struggle in determining if their digital marketing agency is delivering results or if they need to make a change. Having the right digital marketing partner is essential to your online success, but how do you know when it's time to make the change?
Transparency is vital to any successful partnership. If you find yourself constantly unaware of what is happening with your campaign performance, it should be seen as a red flag. Reputable agencies will provide you with complete transparency when it comes to your campaign, including detailed reporting across your strategies, keeping you updated on your progress.
A trustworthy digital marketing agency will take responsibility, whether your campaign is a success or it has a setback. They should be proactive in addressing any issues and proposing solutions. When your agency deflects the blame, it may be time to look for a new digital marketing partner.
If you are dealing with an agency that is reactive, only responding to customer demands and market changes as they happen, this can result in missed opportunities, while constantly trying to catch up. Reactive strategies limit control with unpredictable revenue.
A proactive agency, on the other hand, anticipates your customers needs and market trends, developing your strategy that ensures your business stays ahead at all times. They allocate their resources better, providing stronger customer service.
Let's admit it, when you contact any company, you expect immediate communication. Your digital marketing agency should have all lines of communication open, and if they don't, you should see this as a red flag. Effective communication is important in building a successful relationship. When your agency takes days to respond to your questions or don't provide regular updates, it may be time to make a change.
If your agency has a high staff turnover rate, this should be a serious concern. It can impact the quality and consistency of your campaign. With regular staff changes, they lose accumulated knowledge and understanding of your business with new team members less familiar with your brand, which can negatively impact your campaigns success.
A frustrating experience you may be experiencing is your agency's inability to connect the metrics they provide in their reporting to your business outcomes. They should be able to explain the metrics and how they relate to your revenue. A well-established and reputable digital marketing agency should be able to help you translate the results, helping you understand your campaigns success.
Recognising the warning signs that its time to change to a new digital marketing agency is important to your business growth and success. When you understand what red flags to watch for, you can make the chance, ensuring your marketing remains effective, aligning with your goals. Are you looking for a new digital marketing agency that cares about their clients? Contact Genie Crawl today. Contact us today for a free, no obligation quote.
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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