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When to Split Your Campaigns by Device or Location
If you rely on paid advertising campaigns, then you may be wondering at what point do you split your campaign by device or location? Splitting your campaign by device or location should be considered once you notice differences in performance, such as conversion rates or click through rates. Splitting campaigns ensures you tailor your adverts, aligning with your audience, improving your success.
If you have noticed your adverts performance differs on mobile devices compared to desktops, splitting your campaign helps to optimise your bids and budget based on device type.
This is also effective if you have different goals based on device type. You may want to improve your app downloads on mobile, while increasing lead generation on desktop. When you split your campaign, you have the opportunity to tailor your approach.
At the same time, splitting your campaign provides granular control over your budget, ensuring you don't overspend, only spending money where you see results.
If you operate in a specific geographic location, splitting campaigns by location provides the opportunity to tailor your bids, ad copy, and landing pages to match your local audiences needs.
You should consider splitting your campaign by location when you notice some locations performing better than others, helping to optimise your budget and bids for each location.
When you split your campaigns it adds complexity to your account management, though it is important to remember that the potential benefits can outweigh the effort. For those with niche audiences in a set location, splitting campaigns can maximise your reach.
Splitting campaigns by device or location can be a good move to improve your spending and bidding, helping you reach your targeted audience effectively. You should split your campaigns when you notice performance differences, such as a higher conversion rate on mobile devices, or higher click through rates from a specific geographical area. If you need help with your digital advertising campaign, contact Genie Crawl today. We are the No 1 Rated SEO and Google Ads marketing agency and we would love to help.
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