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When & Why to Republish Old Blog Posts
Chances are you receive email newsletters, blog alerts, and more each day. How many do you actually read? There is a good chance you don't read every blog post. Our analysis shows that not all our subscribers read the blogs we publish each day and week. We understand this, especially in today's fast-paced world.
It could be you were too busy, the headline didn't capture your interest, or you never saw the notification at all. It is easy to miss out on great information when you have so many subscriptions all coming at you at once.
This is why we have experimented with republishing a few years back.
Republishing blog posts reminds our audience of the advice that is still relevant to their needs. It helps you get more mileage out of a blog post with little effort, rather than writing a new blog post from scratch. It also helps to:
When you update your blog, it still is seen with the original publication date. Do you want to read a 2025 blog that has a date of 2020, even 2010? Giving your blogs a new URL will ensure it reflects the current date.
Start by identifying what posts drive the most conversions. You should check traffic, along with social signals to identify performance. Conducting blog audits is an excellent opportunity to find posts to republish.
At Genie Crawl, we recommend keeping a list of blogs to republish as part of your editorial calendar
As you know by now, duplicate content competes against each other, though sometimes we may keep an older post live after we have republished it. Duplicate content does become a concern, and we do not recommend it, but with the volume of blogs published by Genie Crawl daily, we believe that the impact of duplicate content is minimal. At the same time, this is very uncommon. In order to avoid the risk of duplicate content, we remove the original post once it has been republished.
Republishing your old well-performing blog posts is a great opportunity to ensure you get your best content in front of your audience. If you need deciding when and why to publish old content, contact Genie Crawl now. We are here to help!
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