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Which SEO Technique is Most Important?
It is important for businesses to have an online presence, helping you reach your target audience, driving them to your website, and converting them to loyal customers. Having a website is not enough to achieve this. You need an effective search engine optimisation (SEO) strategy to stand out against your competition, attracting quality traffic.
SEO optimises your website, helping you rank higher in search engine results. Some SEO techniques are considerably more important than others. In order for your campaign to be a success, you need to know which SEO technique is most important.
With SEO strategies having evolved considerably over the past few years, some strategies are outdated and will not provide you with results. Some older strategies may result in your site being penalised and you dropping in rankings. SEO techniques to avoid at all costs include keyword stuffing, low quality content, and spammy links.
Keyword research is a SEO technique that is very important. Without effective keyword research, you cannot optimise your content. Keyword research is the foundation of an effective and successful strategy. When you identify the keyword and phrases being used by your target audience when they search online, you can optimise your website, helping you rank higher in search engine results pages (SERPs), when a potential customer searches using those keywords.
Keywords should be incorporated naturally within your website content, meta tags, meta descriptions, and headings.
The second most important SEO technique that you cannot ignore is the quality of your content. Your content needs to be high quality, using naturally placed keywords, providing your users with value. Content must be relevant and add value. Search engines give higher rankings to websites that offer valuable information to users. As a result, you want to keep your website updated with fresh and informative content.
Another of the SEO techniques that are considered most important is backlinking. What are backlinks? These are links that are directed to your website from other reputable websites on the internet. They should be organically secured. If you buy your links or visit link farming websites to secure links, you could find yourself penalised by the search engines and your ranking will not improve.
When you secure backlinks organically, due to the high quality content you have produced, you will boost your brand visibility and trustworthiness. While this is not a Google ranking factor, search engines do use backlinks as a way to identify your website, crawling it, indexing, and then ranking it.
It is important to remember that not all backlinks are equal. Focus on quality rather than quantity when it comes to backlinking. One backlink that directs to your website from a high-authority website is worth its weight in gold and can benefit your website more than a few hundred low quality backlinks.
What many business owners do not realise is that SEO experts spend a lot of time tracking and monitoring their SEO performance. The first step to success is to implement a strategy using SEO techniques that are most important. The second step is to constantly track and monitor your efforts to see what is working and what is not.
When you are effectively tracking and monitoring your success, you can identify areas that are not performing and that need improvements. This helps you make data driven decisions on how to improve your website, boost your visibility, and drive quality traffic to your website.
While there isn't only one SEO technique that is most important, focusing on the above techniques can help you improve your websites visibility and performance in the long run.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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