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Which SEO Techniques are In Trend?
Trying to manage the changing SEO landscape is daunting. Let's admit it, it's a serious challenge to stay updated with the latest trends and algorithmic updated. Being well-informed will definitely beneift your business website in the long run, helping you stay ahead of competitors, boosting your rankings in search engine results pages (SERPs).
It is important to remember that SEO is showing no signs of slowing down, in fact, it's constantly evolving. Some food for thought – Google updates their algorithms up to six hundred times a year, That's approximately 1.6 updates every single day. As a result, staying updated with the latest updates is not an easy task.
Originally, back in the 1990s, search engines used your keywords and ranked your website based on how you matched. This results in numerous companies overstuffing their keywords in order to improve their rankings.
In the 2000s, search engines became focused on link building. This resulted in black hat techniques being used. As a result, Google and the other search engines updated their algorithms to identify those using black hat techniques and penalise them.
Today the algorithms focus on providing users with accurate and relevant information based on their search query. They focus on high quality content, back links, and more to identify, crawl, index, and rank your website.
There are a number of SEO techniques that are in trend right now, providing you with results. If you want to improve your visibility on the internet, drive quality traffic to your website, and improve your conversions, then you will want to ensure your SEO strategy includes the latest trends.
User experience (UX) has become more important than ever before. Due to the fact search engines want to provide their users with the best experience, it means you need to ensure your website also offers the best experience. This involves ensuring your website design is responsive, accommodating mobile users, providing fast loading website pages, and offering easy navigation, along with relevant and high quality content that provides the user with value.
In today's digital world, how do most of your customers find your business? Do they conduct an online search? Chances are, they will use the internet to search for a product, service, or information that they are looking for. If you are at the top of rankings, they may click on your link and be directed to your website, where they can get the information that they need.
If the potential customer is interested, then they review your business. Remember your website and SEO efforts are the first impression any potential customer has of your business. Reputation management is exceptionally important, showing that you are a trustworthy and credible business to deal with and that you put your customers first, ensuring their needs are met.
With new smart phones and virtual assistants being introduced, voice search has become exceptionally popular over the past couple of years. This means users are no longer typing their searches into the search engines, but rather speaking their questions directly into their phones or devices. This means that you need to adapt accordingly, focusing on conversational keywords. These tend to be longer
The one SEO technique that doesn't seem to go out of fashion is high quality content. High quality content must be unique, informative, and add value for the reader. It provides the reader with the information that they need, answering their questions. Focus on providing high quality content, optimising it with your carefully researched keywords, and publishing it on your website, or as a guest blog, to gain visibility and drive quality traffic to your website.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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