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Which Social Media Platform Is Best for Your Business?
Social media offers businesses a powerful way to connect with their audience with more customers engaging with brands on social media than in the past. It offers businesses an opportunity to build relationships with their customers in real time. In fact, most users today expect brands to be available on social media, expecting a response within twenty-four hours.
Social media offers a number of excellent benefits for businesses of all sizes, across all industries:
Now that you understand some of the benefits of social media for business, let's take a closer look to help you decide which is the right platform for your business:
Facebook remains one of the most popular platforms for business. It is a popular platform with adults aged eighteen to sixty four. Facebook should be part of your social media strategy, as it is used by more than three billion active users monthly, and just over two billion active daily users.
At the same time, there are more than 1.5 billion searches on Facebook daily, searching for products, services, and local business.
YouTube is a very popular video social media channel, with close to ninety percent of users aged eighteen to forty nine. It is owned by Google, the search engine giant. With close to three billion active monthly users, this social media platform is an excellent way to improve your ranking in search results, while reaching your target audience in an engaging way.
YouTube offers businesses the opportunity to share content in a visual way, or create explainer videos. The platform also helps you improve your online visibility, keeping your audience engaged.
Instagram is a video and video social media network, owned by Facebook. It is the third most popular social media platform. It has more than three billion active monthly users and used mostly by younger demographics, with seventy five percent of users aged eighteen to twenty four, and fifty seven percent aged twenty five to twenty nine.
If your business targets the younger demographic, then you definitely want to be active on Instagram.
The platform is great to show off your team members, display photos and videos, share quotes, and repost content to build relationships, using hashtags to ensure you appear for relevant keywords.
X, formerly known as Twitter, has over six hundred million monthly active users. While it doesn't have the high volume of users as Facebook, YouTube, and Instagram, it can still be a valuable social media tool, with close to thirty percent of journalists, influencers, and bloggers using X as a news source.
This social media platform is a powerful tool if you want to connect with influencers to promote your brand.
LinkedIn has over one billion global users and is a popular social networking site for professionals. It is ideal for sharing news and updates. Did you know that eighty percent of B2B marketing leads from social media are through LinkedIn? It also has the highest visitor to lead conversion rate on social media.
If you are a B2B business, then having a LinkedIn presence can be highly beneficial to your success, helping you connect with customers, recruit candidates, and improve brand awareness.
In addition to the above, there are other social media platforms you can consider for your business. Let's take a quick glance:
Social media has become important to business success, offering an opportunity to engage with your audience in real time. If you are still unsure on which social media platform is best for your business, give Genie Crawl a call. We would love to help you grow your brand online.
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