Why a SEO Audit Should Be Part of Your Quarterly Strategy

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Why a SEO Audit Should Be Part of Your Quarterly Strategy

Search engines continue to evolve, so does user behaviour, which is why your business needs a proactive approach to improve and maintain your online visibility. An essential party of any SEO strategy is regular SEO audits. We recommend you carry out a SEO audit every quarter for the best results.

Adapting to Evolving Algorithms

With search engines updating their algorithms regularly to improve user experience and provide users with relevant and accurate results, your website ranking may be impacted. With every update, comes new trends that can impact your website performance. Just one of the many reasons why a quarterly SEO audit is essential. This helps you stay updated with these changes, adjusting your strategy accordingly.

Why a SEO Audit Should Be Part of Your Quarterly Strategy
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Keyword Performance

As you know by now, keywords are essential to your SEO success, but their effectiveness does change over time, as user behaviour and industry trends shift. With quarterly SEO audit you can assess your keyword performance, identifying high performing keywords and competitiveness of new keywords, while ensuring your website remains optimised for success.

User Experience (UX)

These days search engines prioritise user experience when it comes to ranking websites. When your website is seamless and enjoyable for your visitors, it is more likely to increase in ranking. With quarterly SEO audits, you can identify and address issues such as mobile responsiveness, user engagement, and site speed. 

Technical Issues

When your website experiences technical issues, it can have a negative impact on your SEO performance. With quarterly audits you are able to identify and address technical issues immediately, whether it's fixing broken links or resolving crawl errors, improving your visibility in search results.

Competitor Analysis

Let's face it, you probably already know how competitive the digital landscape is, but when you have a better understanding of what your competitors are doing, you gain insights that help you improve your strategies, gaining a competitive edge.

Conclusion

The digital world is fast-paced and regular SEO audits are what sets you apart, helping you gain a competitive edge. When you conduct a SEO audit every quarter, you can adapt to algorithm updates, identify keyword performance, and improve user experience. Do you need help with a SEO audit? Not a problem, contact Genie Crawl today, we are here to help!

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