Why AI-Written Content Still Needs a Human Touch for SEO Success

AI-generated content has risen in popularity. With advancement s in natural language processing, AI-generated content is becoming more human-like. AI-generated content is:

• Efficient
• Insightful
• Multilingual
• Accurate in terms of grammar and spelling

AI-Generated Challenges

While AI-generated content is efficient and insightful, not to mention it can churn out hundreds of articles with a click of your fingers, it still needs a human touch. It does have its share of challenges. AI-generated content lacks creativity, accountability, and originality.

Creativity

While AI is excellent at producing vast amounts of content in a short period. The content it produces is based on pre-loaded data and pre-existing templates. It mixes up information taken from numerous sources that puts it into a readable piece of content. The biggest challenge is it becomes repetitive, as it only has so much information to work with. This is where human creativity comes in, helping to turn AI-generated content into an attention grabbing piece of content that improves engagement.

Originality

Humans are equipped with an imagination, helping us come up with new and original ideas. AI cannot do this. We cannot inject personality into an AI, but we can improve the content to make it original. 

Contextual

AI still seems to be struggling with context, especially when it comes to social references or cultural nuances. Humans have certain slang we use that hits the mark with our communities, but may not do well with others. AI has a limited scope of contextual understanding, which is exactly why you need the human touch to make your content relevant, effective, and engaging.

Ethics

There has been some concerns as late surrounding AI and ethical concerns. Algorithms don't like biased or discriminatory content. AI doesn't have an opinion or preference, though it can be transparent. 

Other Challenges

In addition to the above list of challenges, AI also lacks accuracy, along with the inability to create inspiring content that resonates with your audience on an emotional level. And, let's face it, you probably already know that search engine bots are not big fans of AI-generated content, which is why Google released an updated in 2023 emphasising helpful content written by people for people.

Conclusion

AI-generated content can be useful when creating content at speed, but it comes with challenges. Remember it is a machine doing the work of a human. High quality content should be persuasive, emotional, and engaging. It should tug at your audiences strings. The only way to achieve this is with human touch. Humans have the unique ability to relate to their audience on a personal level, creating compelling content that builds relationships, is engaging, and resonates with your audience. Do you need help humanising your AI-generated content? Get in touch with the Genie Crawl team now to find out more.