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Why B2B Brands Should Invest in Explainer Animations
More B2B brands are relying on video marketing, yet they still hesitate when it comes to explainer animations and videos.
To put it simply, explainer animations are videos that explain your product or service. They are visual mediums that can be used for:
An explainer animation is the video your B2B brand uses to connect with your audience in a way that drives attention and comprehension.
The main reason B2B brands need explainer animations is their simplicity, they help to:
Explainer animations are carefully orchestrated to achieve the best results.
While most B2B brands will use a professional digital marketing agency to create their explainer animations, you can take matters into your own hands, producing your animation in-house.
This involves ensuring you select the right tools to create a compelling explainer animation. Use tools for scripting, streamlining the process, ensuring clarity.
You will also need tools for storyboarding to visualise the narrative flow, planning the shots of your explainer animation. This ensures a detailed and organised storyboard, ensuring your visualisation process is simple.
You will need tools that help you make animated illustrations and graphics easily. We recommend using Cinema 4D, a 3D modelling and animation application, known for its powerful tools and intuitive interface, allowing for the creation of complex animations.
You will need a tool to put everything together before you publish your explainer animation. Editing tools are essential to ensure your video is streamlined, achieving the bes results.
Now that you understand why B2B brands should invest in explainer animations and you can see how much work and investment is required to create these videos, you may want to choose a digital marketing agency to partner with. This may be due to a lack of time to create your own animations. Outsourcing to an external agency can save you time, energy, and money, ensuring your explainer animations are engaging, high quality, and attractive.
Explainer animations are essential for B2B brands, helping to align with your goals. They do require attention to detail, ensuring that they share a complex topic seamlessly. Do you need help creating explainer animations for your B2B brand? Contact Genie Crawl today for a free, no obligation evaluation and quote.
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