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Why Broken Link Building is an Underrated Strategy
Broken link building is a practice that focuses on high quality content and improving the internet. It offers the potential to improve your ranking in search engine results pages (SERPs), but it is a time consuming and tedious tactic.
Broken link building is an effective technique that focuses on finding broken links on websites and offering a replacement. Broken links are when a website links back to another site, but the link doesn't exist. This is a tactic used by SEO professionals to build links with minimal effort, while focusing on white hat practices, reducing the risk of Google penalties.
Broken links occur for a number of reasons. The most common reasons include:
Broken links can occur across the internet in a number of ways. The main question is how to find them.
If you want to fix a broken link, you need to find it first. There are some important factors to consider when it comes to finding and fixing broken links:
Broken link building does sound easier than content marketing, but a good content marketing strategy can offer major gains. Content marketing focuses on getting your content on websites that have a high domain authority and high engagement levels. Good content marketing strategies adapt to the evolving internet and users.
Benefits for websites that accept a replacement for a broken link:
Benefits for link builders:
Broken link building is a white hat technique that benefits both the receiving website and the link builder. You are providing a high authority site with a solution to a problem, that will boost their credibility and user experience, while improving your acceptance rate, saving you time, in a cost effective manner. Get in touch with Genie Crawl today to discuss your link building strategy.
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