Why Click Fraud Is Still a Major Threat and How to Fight It
Marketers spend thousands in advertising to find the majority of their budget has been wasted on clicks that will never convert. That is what click fraud does, it depletes your marketing budget, undermining all the effort you put in.
Click fraud doesn't only impact your advert success, it makes marketing metrics useless, wastes valuable money, and remains hidden until you notice the damage.
Click fraud refers to a malicious act of artificially inflating the number of clicks for an online advert to deplete an advertisers budget, distorting campaign performance. These clicks don't come from interested users, but rather from bots and click farms, maybe even a competitor that wants to sabotage your campaign.
Clicks fraud takes place in a number of ways:
Click fraud can have a negative and sizeable impact on your advertising campaign, above the number of clicks you are paying for:
Identifying click fraud early means minimising the impact on your advert campaigns:
Click fraud is still a threat in today's advanced digital world. It is important that you use a combination of proactive tactics, along with online tools to come up with a click fraud prevention strategy. This is where professional digital marketers come into play. We have the technology and tools to identify fraudsters, protecting your campaigns.
Click fraud can have a negative impact on your advertising campaign from reducing your engagement rates to increasing costs. In order to ensure your campaign remains on track, performing as expected, while within your advertising budget, you may need help from the expert team at Genie Crawl. Contact us today to find out more.
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