Why Click Fraud Is Still a Major Threat and How to Fight It

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Why Click Fraud Is Still a Major Threat and How to Fight It

Marketers spend thousands in advertising to find the majority of their budget has been wasted on clicks that will never convert. That is what click fraud does, it depletes your marketing budget, undermining all the effort you put in.

Click fraud doesn't only impact your advert success, it makes marketing metrics useless, wastes valuable money, and remains hidden until you notice the damage.

Understanding Click Fraud

Click fraud refers to a malicious act of artificially inflating the number of clicks for an online advert to deplete an advertisers budget, distorting campaign performance. These clicks don't come from interested users, but rather from bots and click farms, maybe even a competitor that wants to sabotage your campaign.

Clicks fraud takes place in a number of ways:

  • Bots – automated scripts that click on ads numerous times to simulate human interaction, generating a high volume of fake traffic
  • Click farms – low-wage workers that click on ads constantly. This is seen in areas that have cheap labour
  • Competitors – competitors click on ads to increase your costs and reduce the effectiveness of your campaign
Why Click Fraud Is Still a Major Threat and How to Fight It
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The Dangers of Click Fraud

Click fraud can have a negative and sizeable impact on your advertising campaign, above the number of clicks you are paying for:

Tips to Identifying Click Fraud

Identifying click fraud early means minimising the impact on your advert campaigns:

Fighting Click Fraud

Click fraud is still a threat in today's advanced digital world. It is important that you use a combination of proactive tactics, along with online tools to come up with a click fraud prevention strategy. This is where professional digital marketers come into play. We have the technology and tools to identify fraudsters, protecting your campaigns.

Conclusion

Click fraud can have a negative impact on your advertising campaign from reducing your engagement rates to increasing costs. In order to ensure your campaign remains on track, performing as expected, while within your advertising budget, you may need help from the expert team at Genie Crawl. Contact us today to find out more.

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