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Why Combining SEO and PPC is the Ultimate Growth Hack
With new content being published daily and new brands entering the market, along with algorithm updates, keyword remain highly competitive. In order to remain visible, companies are focusing on two important digital marketing strategies, search engine optimisation (SEO) and Pay-Per-Click (PPC) advertising. What many don't realise is that they perform fantastically as a team.
PPC is part of an effective search engine marketing strategy. It involves paying a platform, such as Google or Facebook every time a user clicks on your advert. In Google, paid adverts appear at the top of search results, under “sponsored results.” They offer superior visibility with immediate results, helping you attract qualified traffic.
On the other hand, SEO is an organic strategy that focuses on ranking your website using white hat and ethical tactics. It involves optimising your content. SEO is free, non paid for, and can direct free traffic to your website in the long term. SEO does not provide immediate results. It is a long-term and sustainable process.
SEO and PPC can work together, securing you prime real estate in search engine results pages (SERPs). This is a dynamic duo that helps to optimise your click through rate (CTR). These two strategies run simultaneously to maximise brand awareness and exposure, helping you reach a wider audience, generate more leads, and improve conversions.
This ultimate growth hack provides valuable insights, fuelling each other, helping you make informed decisions when it comes to your digital marketing success.
Only two percent of your website visitors will confirm on the first site visit. PPC is an excellent opportunity to retarget these potential customers, encouraging ninety eight percent of them to return to your site. This increases the chances of a conversion, ensuring your SEO efforts don't go to waste.
In order to stay abreast with evolving search engine algorithms and competitor growth, combining your SEO and PPC is an excellent way to improve online visibility and website traffic. Contact Genie Crawl today, your Number 1 SEO and Google Ads marketing agency. Complete our online contact form and receive a free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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