Why Consistency Matters More Than Perfection in Marketing

Signs of Perfection

Of course you care about your business and you want it represented well online. Perfection can delay your progress, even stop you from posting. Common signs of perfection include:

• Spending hours designing a graphic for social media without a plan
• Repeatedly rewriting captions
• Not publishing video content because you don't think its polished

The result is that you become inconsistent and this can hurt your brand more than an imperfect post.

The Importance of Consistency

Being consistent helps you stay at the top of the mind of your audience, providing them with chances to learn, engage, and trust your brand. Consistency is a game changer in marketing, as it helps to:

Boost Trust

People tend to trust brands that show up regularly. Posting a few times weekly shows your business as invested, active, and reliable.

Improve Brand Awareness

Each post you publish reminds your audience who you are and what you provide. Even if your audience don't convert immediately, they will remember your brand.

Support Long-Term Growth

Consistently posting or sending monthly newsletters all add up. These efforts reinforce your visibility.

What Consistency Should Look Like

Consistency doesn't mean posting daily, but rather choosing a starting point and sticking to it. A good example would be:

• 1 Blog post weekly
• Monthly newsletters via email
• Two value-driven posts to Facebook weekly
• Three posts to Instagram weekly

How to Overcome the Fear of Imperfection

It's not uncommon for business owners to worry if their content is good enough. Your audience don't expect perfection, they do value clarity, usefulness, and authenticity.

Remember:

• Focus on progress rather than perfection 
• Your confidence will grow with consistency
• Your audience doesn't expect perfection

Tips to Staying Consistent

Consistency in marketing is important. Try the following tips to stay on point:

• Use a calendar and map out any digital marketing you need to complete 
• Create a number of posts at once
• Re purpose your content by turning a blog into a graphic or short video 
• Ask for help – outsource your marketing to an experienced and reliable digital marketing agency

Conclusion

It can be very difficult to not focus on perfection. Of course you want your brand to be seen in the best possible light. Taking the time for perfection can lead to inconsistencies. When it comes to digital marketing, consistency is essential to your success. If you need help with your digital marketing, Genie Crawl would love to help. Contact us now to find out more.