Why Content Quality Matters More Than Ever for SEO

Content quality shift has been impacted by a number of factors:

• Algorithm updates prioritise high quality content that provides users with value. Google's Helpful Content Update rewards websites with informative, authoritative, and user focused content over content that is stuffed with keywords
• Content fatigue is being seen more frequently, with users experiencing content fatigue. Therefore, they are more likely to engage with content that is meaningful, addressing their interests and needs
• Consumer preference is becoming more obvious, as more than eighty one percent of consumers need to trust the business they are purchasing from. This trust is built online through unique, high quality, and valuable content. 

High Quality Content Benefits

When you have high quality content, you can enjoy excellent returns. High quality content benefits include:

• SEO performance – high quality content is more likely to rank well in search engine results pages (SERPs). Your SEO performance is boosted when your audience can find what they are looking for, spending more time on your website, reducing your bounce rate
• Improved engagement – quality content is more engaging for your website visitors, encouraging them to interact with your brand, spending more time on your website. High quality content boosts brand visibility, while building trust and loyalty
• Improved brand recognition – when you consistently produce high quality content, your brand is seen as a valuable source of information, and a leader in your industry. It shows you are not only knowledgeable, but you are trustworthy. This reputation can result in improved customer loyalty, along with higher conversion rates.

Tips to Producing High Quality Content

Focusing on quality doesn't mean changing your content strategy completely, though it does require some adjustments to be made. In order to produce high quality content, you should:

• Know your audience – high quality content must resonate with your audience. When you know your audiences needs, interests, and pain points, you can create content that speaks to them, answering their questions, providing solutions to their problems
• Research – High quality content is backed up by facts, whether you are writing a blog or a web page. It is imperative your content is informative, well-researched, and accurate
• Update your content – high quality content can become outdated and regularly reviewing and updating your content ensures it remains fresh, valuable, and relevant, which helps to boost your SEO performance. 

Conclusion

Content quality has become more important than ever when it comes to your SEO success. If you are looking for a competitive edge over your local or online competitors, you need to build long lasting connections with your audience. It can be tempting to focus on quantity over quality, but as the digital landscape evolves, it's clear you need to focus on creating high quality content that helps you build a strong online presence, engaging your audience, and boosting business growth. If you want your business to stand out with quality content, then contact the Genie Crawl team today.