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Why Content Reviews Matter for E-Commerce SEO
Whether you are creating new product pages or you want to publish a blog post for your E-Commerce business, a solid content review process is essential.
Content reviews are a way to perfect your content marketing strategy. It reviews any content before publishing to ensure accuracy and that it aligns with your goals. It's aim is to ensure everything reads well and works in your favour, before it is published for public viewing.
Let's admit it, imagine the time you would waste if you uploaded a new product to your e-commerce store, only to find out after publishing that its brimming with errors, or it sends your audience the wrong message? This is damaging to your credibility, and has the potential to turn potential customers away. Content reviews catch any errors before your audience sees your content.
When you have a content review process in place, it will offer a number of excellent benefits, including:
Your content reviews are your successful recipe, a mix of collaboration and structure, with a mix of creativity. The Genie Crawl team have put some steps together to help you with your content review process:
This is the first step in your content review process. It is what sets the tone for your content publication. Your writers submit their content based on your criteria, such as SEO keywords, word count, and target audience.
The second step is editing. Editors help to find a rhythm, ensuring that sentences flow seamlessly and the content created showcases your brand voice. They check if the call to action is compelling enough, if the content flows seamlessly for easy reading, and whether its engaging and catches your audiences attention.
The editing process should also include your SEO efforts. Checking that the meta description and title tags are unique and accurate. Identifying if the content targets the keywords effectively, grabbing your audiences attention, while satisfying search engine algorithms.
It's always advisable to provide your writers with feedback. Each draft should be provided with suggestions for improvement. Ensure you track the changes and that the content is high quality, unique, and engaging before you publish it.
Content reviews are opportunities to identify improvements, elevating your content. It requires a sharp eye and attention to detail. We recommend you look for the following:
One of the many things we focus on when it comes to content reviews is missing SEO, such as keywords, how they flow in the content, and whether the keywords are stuffed. The content should flow seamlessly, broken into headings and subheadings, bullet points, and number lists, to improve readability.
Incomplete content can leave your audience hanging and frustrated. Your content should answer your audiences most burning questions. Whether you are writing about a particular product or creating a comparison report, cover FAQs, use case studies, and outline the benefits of the product. When you identify and address these gaps, you can make the content you publish more valuable to your store visitor.
Content reviews are a collaborative effort that focuses on creating high quality content that aligns with your brand, audience, and SEO goals. Every adjustment can strengthen your strategy, creating a lasting impact. Are you ready to take your content to new heights? Contact Genie Crawl today to find out how.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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