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Why Data Privacy Laws Will Change How SEO Works in 2025
The days of using customer data to target, re-target, and sell information to other businesses has gone. Today's consumers are smarter, knowing what happens to their personal data. It's no surprise that over the past ten years, privacy restrictions and regulations have come into effect.
While this is great news for consumers, it means businesses need to adjust their digital marketing to ensure they meet legal requirements, building trust with their target audience.
Consumer data protection is essential in today's digital marketing world, with new laws being based at various levels. When it comes to data privacy in the UK, the Data Protection Legislation (DPL) is the one you need to know about. If you are reaching a global audience, another regulation that stands out is General Data Protection Regulation (GDPR).
The biggest challenge data privacy regulations have had on SEO is restricting user tracking. SEO has always relied on collecting user data, helping to personalise content, understanding user behaviour, and identifying targeted demographics. With stricter regulations in place, data collection is becoming limited.
With these regulations in place, marketers are struggling to identify the right audience, or measure campaign effectiveness.
You don't have to see data privacy regulations as a negative. In fact, it can result in a positive change by:
Just because data privacy regulations are evolving to protect users, doesn't mean you cannot succeed in SEO. Just because you cannot use third-party cookies any more, does not mean you cannot succeed online.
The Genie Crawl team have put together some effective strategies to help you achieve SEO success, while adhering to data privacy laws:
Data privacy laws are changing how SEO works, but at the same time, when you embrace these changes you can ensure your website continues to rank well, attracting organic traffic. If you need help navigating data privacy laws for your website, contact the Genie Crawl team. We are a digital marketing agency, backed by years of SEO knowledge, with a talented team who are standing by to help you take your business the next level.
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