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Why Editorial Links Outperform Directory Listings
By now, having read some of our previous blogs, you know how important backlinks are to your SEO success. But did you know there is more than one type of backlink? We are not talking about internal versus external links, we are talking about the placement and type of link you have acquired.
Among this selection is editorial links, the best links you can acquire.
The five main backlink types include advertorial, sponsored, user-generated, navigational, and editorial. Editorial links remain the most valuable, showing up in content that comes from a site owner that values your content.
Creating shareable and linkable content that is high quality and high value, will encourage more editorial links. You can also find broken links and offer a replacement.
Editorial links are inbound links that are placed in blog posts and web pages that are relevant to the content you posted, offering the user value. This may be a link back to a case study, or to provide in-depth information on the subject being covered. They are also used as quotes.
Editorial links tend to be naturally acquired, meaning you just seem to have them in your backlink profile. You can also conduct outreach and ask for them, such as offering a replacement for a broken link on a relevant and authoritative website.
Editorial links are the best natural backlinks you want to acquire. They are placed in the content of another website, offering a strong relationship between your content and the linking page.
They are excellent, as they are seen as votes of confidence, both by your audience and search engines. It is also important to bear in mind that not all editorial links are equal. You are going to experience low-quality editorial blogs, such as those that come from a low quality domain authority, for example.
If your editorial link is on a page that has less than four links, you are going to be seen as more valuable.
As a website owner, we recommend the best thing you can do is gain high quality editorial backlinks. Now you are probably asking how. Continue reading to find out Genie Crawls tips to acquiring editorial links:
Outreach is a simple tactic where you reach out to other website owners that are relevant to your niche and ask for a link. This involves having a good reason as to why the other website owner should link back to your site.
The best option is guest blogging. Offer an idea to the other website owner and if they accept, you can create winning content for them, and when they publish it, you get the editorial link you deserve.
The downside is that guest blogging has been abused over the years, which means many bloggers won't include a link or if they do, they put them as nofollow links.
The most natural way to acquire editorial backlinks is to create content that people want to link to. This means having an excellent piece of content that adds value.
The aim to creating high quality and high value content is to provide resource-heavy, informative, and evergreen posts that offer the value other website owners want to direct their traffic to. This can be how-to-guides, case studies, resource lists, and more.
Editorial links outperform directory listings, as they are votes of confidence coming directly from a relevant and authoritative website. Directory listings, on the other hand, are simply your business listing posted on different resources that link back to your website. If you want a winning backlink strategy, then you are going to want to focus on editorial links. Get in touch with the Genie Crawl team today to find out more.
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