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Why Estate Agents Need a Specialist SEO Consultant to Stay Competitive
The property market has always been exceptionally competitive and with today's landscape, the stakes are higher than before. Buyers, sellers, tenants, and landlords start their real estate journey on the internet, well before contacting an estate agency. This means your visibility on Google can directly influence valuations, enquiries, mandates, and sales. But with changing algorithms, rising competition, and local search complexities, traditional marketing is no longer enough. Today, estate agents need a specialist SEO consultant in order to stay competitive online.
Anyone searching for property have specific needs and localised intent. They don't simply search for “estate agent,” they search for:
A general SEO strategy is not going to capture these patterns, which is where a specialist consultant knows the differences between buying, selling, and renting intent, building a keyword strategy that is tailored to the property life cycle. They understand how to optimise for local searches, map references, neighbourhood-specific content, along with long-tail keywords that convert.
Estate agents rely on footfall and Google's local search ecosystem has become more complex with ranking factors influenced by Google Business Profile optimisation, local citations, reviews, proximity and service area optimising, local landing pages, along with schema markup.
A specialist SEO consultant knows how to manage this strategically, ensuring your agency appears in Google Maps, local pack, and location-based organic results.
Website traffic is not equal and estate agents need leads that come from high-intent search terms that require specialist SEO knowledge. SEO specialists will optimise your valuation pages to maximise conversions, create targeted content for sellers and landlords, build authority through property insights and local PR, improve your website user experience, along with monitoring user behaviour.
This specialist optimisation improves instructions generating long-term revenue, rather than quick enquiries.
Property websites means managing hundreds of property listings, integrating property feeds, along with handling expired content. It's also important to ensure fast mobile experience. Estate agent websites have numerous technical challenges that markets may overlook. Specialists understand how to manage daily content changes, prevent duplicate property pages, maintain clear URL structures, implement schema markup for improved visibility, while improving page loading speeds. These improvements boost SEO and user experience, directly influencing conversions.
SEO is a long-term strategy and Specialist SEO consultants ensure your online visibility is maintained over time by publishing evergreen content, consistently improving local rankings and review growth, along with authority backlinking strategies with the focus to improve your brand recognition in search results, making your marketing sustainable and cost-effective.
Estate agents operate in highly competitive markets where a specialist SEO consultant can provide valuable industry knowledge, technical skill, and strategic insight to attract high-value clients and outrank your competition. Contact Genie Crawl today and invest in specialist SEO that is essential for staying competitive in today's property market.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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