Why Facebook & Instagram Retargeting is Still Essential for E-Commerce Growth
Facebook and Instagram are essential social media platforms for e-commerce stores today. Retargeting is one of the highest return on investment (ROI) strategies, tapping onto consumer behaviour, providing ads with relevant products to customers who are more likely to make a purchase.
The hardest part of owning an e-commerce store is making sales. E-commerce conversions are only just shy of two percent, so if you are not retargeting, you could be losing out on valuable sales.
Due to the fact that such a small percentage of online shoppers make a purchase on their first visit, retargeting has proven highly effective. You can retarget visitors that didn't complete the checkout or abandoned their shopping cart. It helps you capture sales you previously didn't capture.
Retargeting is an affordable advertising solution, that is highly effective, offering an excellent return on ad spending (ROAS).
If you are not sure on whether a retargeting campaign is necessary for your e-commerce business, you can head to your Google Analytics account. Visit “Navigate to Multichannel Funnels,” and “time lag” report, which you can access from the Conversion Section.
The time lag report shows you how many days it takes from a users first interaction through to conversion. It helps you identify how long it takes for a sale to occur. In many cases, sixty eight percent of conversions can happen within the first day. At the same time, thirty two percent of conversions took more than a day with fifteen percent taking two weeks to a month before converting.
This means without an effective retargeting campaign in place, your e-commerce business could be losing out on thirty percent of your sales..
Retargeting on Facebook or Instagram is essential for e-commerce businesses today, helping to increase sales, offering the highest return on investment. Most consumers are reluctant to make a purchase on their first visit, which is why you need a strategy to encourage them to return and make a purchase. You need a proven retargeting strategy that generates sales and revenue. Genie Crawl are here to help you with all your retargeting needs. Contact us now and get a free evaluation and quote without delay.
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