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Why Google Is Prioritising Brand Authority Over Keywords
Branding is taking centre-stage in the digital marketing world and it has become more important than before to establish your brand and authority online.
Competitors are constantly jostling for attention and their share of the market share, which is why its vital you know what triggers search engines. A mix of external influences are able to shape SEO. For business owners today, its finding the balance between reaching your audience and your content strategy.
Each piece of content you publish is a step closer to becoming an authoritative figure in your industry.
Capturing the interest of your audience and distinguishing yourself from your competitors can be overwhelming. Brands should be focusing on segmentation, refining content strategies to focus on specific topics, reflecting brand identity, while resonating with their audience.
Segmentation is creating content to suite different audiences. When you understand the needs, preferences and pain points of different consumer groups, you are able to create content that speaks to each audience segment, building relevance and a connection.
Focus on creating content on topics where you excel, so you can establish your brand as an authoritative in your niche. Segmentation helps to transform generic content into personalised experiences that are tailored to the diverse needs of each audience segment.
A powerful tool to help supplement your content strategy, helping to boost topical authority and relevance is Google's Search Generative Experience (SGE). It is the new way Google delivers search results, offering AI-generated insights that are based on search intent. When you leverage SGE, you can gain insights into brand perception, consumer sentiment, and reviews.
In 2025, we believe SGE is going to continue growing and reshaping online traffic patterns, depending on how search results are generated.
Focusing on local authority and markets is a great way to optimise your content and improve brand authority. Consumer behaviour does vary from one geographical location to the next.
Use local SEO when creating expert content, tailoring your content to your local audience. Google takes user locations into account when providing results, therefore ensure your Google Business Profile and local landing pages are optimised.
If you have managed your own SEO strategy, then you have probably spent the last few years focusing on what keywords to use in your content creation. In today digital world, search engines are looking to provide users with the best search experience, which means as a business, your content needs to be created for your audience, not focusing solely on keywords.
Focus on areas where you already have a competitive advantage, rather than sharing thin content. Use data-driven insights and human intuition to create authority and credibility over time.
Google is prioritising brand authority as it is constantly looking for ways to improve its user experience. Providing relevant and accurate results is important to this search engine giant. Focusing on brand authority when creating content over keywords can help improve your online visibility, while resonating with your audience. Are you ready to focus on brand authority to reach your target audience? Get in touch with Genie Crawl today.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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