Why Google’s SGE (Search Generative Experience) Matters Now
How users search, consume, and trust information on the internet has changed. Google's Search Generative Experience (SGE) is located in the centre of it all.
Google's SGE (Search Generative Experience) is the integration of generative artificial intelligence (AI) in search results. This provides users with instant and conversational answers on the search engine results page (SERP), instead of listing ten websites with blue links. SGE includes:
SGE isn't simply a new feature, it has rewritten user expectations, resulting in:
At Genie Crawl, we recommend the following adaptations to your SEO strategy:
With Google's SGE now taking up a large portion of the SERP real estate, reducing the number of organic results, you want to ensure you are visible in search generative experience results. Contact Genie Crawl today if you need help boosting your visibility in today's SGE world. Get in touch now for a free evaluation and quote.
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