Why ‘Human First’ Advertising is Replacing Traditional Targeting in PPC

Why Human First Advertising is Replacing Traditional Targeting

There are three main factors that have transformed PPC advertising from traditional targeting to the human first approach:

Saturation

There is so much advertising we are exposed to daily on the internet. On average, you can encounter more than three hundred adverts daily while browsing the internet, of which you may remember ten. This shows that our audiences are burned out. As a result, businesses are spending more and working harder to gain a competitive edge. Many of your potential customers are completely indifferent to advertising, which is why a human first approach is essential.

Authenticity

The pandemic a few years ago forced businesses to adopt authenticity to their content and advertising. With everyone stuck at home, the internet didn't slow down. Consumers were looking for authenticity and transparency. As a result, businesses today are constantly looking for wants to improve authenticity in their content, which has resulted in an increased demand for influencers and user generated content.

Distrust

Consumers today don't trust media or businesses due to customers today being suspicious of what they find on line. Customers are curious and care on what products they buy and how your business operates. Customers want to know where your materials are sourced from, how you treat your staff, and who your suppliers are. When you are transparent and authentic in your messages, you improve customer loyalty and trust.

Valuable Statistics

If you are still on the fence on whether human first advertising is right for your business, take a look at the following statistics:

• 80% of consumers are more likely to deal with a business that provides a personalised experience
• 70% of consumers feel connected to a brand when the CEO is active on social media
• 84% of consumers believe a business reputation is influenced by the personal brands of its employees
• 72% of consumers feel connected to brands when employees share brand information on the internet
• Content shared by employees enjoys eight times more engagement
• 45% of decision makers use leadership content to determine which business to deal with
• Leads generated through employees activities are seven times more likely to convert

Tips to Human First Advertising

Over the past year, more and more businesses are seeing the importance of authenticity and transparency, focusing on a human first approach to PPC advertising:

• Focus on authenticity and transparency
• Forge deep customer connections
• Put the spot light on your teams and business leaders 

Conclusion

The human first advertising approach to PPC helps businesses connect with your potential customers on a deeper level, providing them with the transparency and authenticity they expert, along with offering personalised experiences, boosting user experience. Are you ready to incorporate human first advertising into your pay per click strategy? Contact Genie Crawl now to find out more.