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Why ‘Information Gain’ is the New SEO Ranking Factor in 2025
Information gain SEO is a way to improve search engine results pages, while combating copycat content and AI Overviews. It provides an opportunity to optimise your existing content, targeting your audiences purchasing journey.
Information gain is content covering concepts and entities of Google's Knowledge Graph. It is about creating content that is relevant to user search intent based on new information on existing topics or creating content from fresh with new perspectives.
Basically, information gain measures the information your content provides in response to a search query. While it may sound new, Google has been using it since 2022, as part of it's Helpful Content Update.
Search engines calculate your web pages information gain score, determining if your content provides value to the search intent. It also takes the degree of unique content that you provide that readers cannot find elsewhere. What many website owners don't realise is that information gain has an impact on your SEO ranking, and is a valuable key to featuring in Google's Featured Snippets and AI Overviews.
When you focus on information gain SEO strategies, you can:
Information gain is the best way to eliminate copycat and low-quality content. We recommend incorporating information gain into your SEO strategy with the following tips:
Information gain is all about sharing your knowledge and expertise, ideally this is knowledge no one else has. When you look through your competitors content, you can identify gaps in their content marketing strategy that you can take advantage of.
Take a look at what additional information these topics need. Chances are you will find numerous opportunity to create fresh content that engages your audiences, filtering out older content, while gaining a competitive edge.
Originality is essential when creating informational gain content, but how do you do it? In order to create unique content, conduct a study and publish your findings. With enough data at hand, you can publish a case study or white paper,
Business owners need to understand the importance of sharing fresh and informative content that provides value to your audience. Information gain may sound boring, but its about delivering value in an intentional way. If you need help creating a customised content strategy that focuses on information gain, contact Genie Crawl today.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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