Why Internal Linking is Essential for Good SEO

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Why Internal Linking is Essential for Good SEO

Most of us have clicked on an internal link when we are searching the internet without thinking about it. When done properly, internal links can anticipate a user's next question or needs, keeping the visitor engaged with your content, encouraging them to stay on your website, while helping Google understand the hierarchy of your website content.

A good internal linking strategy should be natural, helping users navigate through the information you provide on your website. Before you publish any content, always include internal links, helping to make your content comprehensive.

Why Internal Linking is Essential for Good SEO
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Understanding Internal Links

Internal links are hyperlinks, responsible for linking one of your website pages to another page. They are a network that guides your users, encouraging them to explore your other website pages. It creates a navigational framework, providing a seamless user experience (UX). 

Contextual Links

These are links that add value for your website visitors. They point to another page that contains information that is relevant to the page where the link appears. They include powerful anchor text, which is a ranking factor for Google.

Internal Structural Links

Another internal link is the internal structural links, which are important when it comes to organising and defining the hierarchical structure of your website. These are designed to establish a relationship between pages or sections on your website, providing a map for users and search engines.

Internal vs External Links

It is important to understand the difference between internal and external links. Internal links connect the pages within your own website, while external links link your pages to another website.

Internal Link Advantages

Internal links offer numerous benefits, including:

Conclusion

Internal links are essential for your SEO success. They are valuable navigational tools for your website visitors, offering a seamless user experience (UX), encouraging them to spend more time on your website and lower bounce rates, all of which impact your SEO success. At the same time, internal links, help guide search engine crawlers, helping them understand the hierarchy and architecture of your website, while ensuring all pages are discoverable, speeding up indexing. If you have any further questions or you need help creating an effective internal linking strategy, contact the Genie Crawl team today.

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