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Why is building long-lasting links important for SEO?
Any businesses that wants to improve website visibility, credibility, and authority, needs to build long-lasting links. If you are wondering why it is important to build long lasting links for your SEO strategy, continue reading, as we have put together a list, showing you how long lasting links can improve your SEO success moving forward.
One of the major benefits to link building is how it impacts your ranking in search engine results pages (SERPs). Search engines see backlinks as a vote of confidence, showing your website as a source of valuable information.
When a reputable and well-established website links to the content you publish, it shows search engines that your site is valuable and trustworthy. Having a strong link building strategy increases your chances of appearing on the first page of SERPs, which is essential, taking into account that seventy five percent of users don't look beyond the first page of results.
To achieve this, you will want to focus on acquiring high quality backlinks from authoritative websites that are relevant to your industry. Remember, not all links are equal, you need to acquire links from well-respected websites.
Another major benefit to investing in link building is it has the ability to increase your website traffic. When another website links to your content, their visitors can click on the link and get sent to your website to find out more.
This helps improve website traffic, which is highly targeted, meaning your website visitors are already interested in your industry and are more likely to engage with your content.
When you build links with reputable websites, you boost your own brands authority and visibility. When your website is mentioned and linked by authoritative websites, it helps you improve your brands exposure to a wider audience.
This drives quality traffic to your website, while showing your brand as credible and trustworthy. Where it really helps, is that authoritative backlinks play a role in your domain authority (DA), this is one of the metrics that determines how well your website ranks in SERPs. The higher your DA, the higher your ranking will be when competing for keywords, attracting more organic traffic in the long run.
Search engines rely on backlinks to discover new web pages, enabling them to crawl and index them. When you acquire backlinks from reputable websites, search engines are able to find, crawl and index your pages faster. This is useful when adding new web pages to your site, helping you start appearing in search results sooner.
When your web pages are indexed sooner, your content can start ranking sooner. This gives you a competitive edge.
Link building and content marketing should be seen as a unit. High quality content is important to attract backlinks, while backlinks improve the reach and effectiveness of your content marketing strategy. When your content is linked by other websites, it shows it is relevant and valuable, putting you forward as a valuable source of information. This helps attract more shares and traffic in the long run.
Link building is a long term strategy. Quality links will continue to boost your SEO performance and drive traffic to your website for years to come, helping you enjoy sustainable growth. As you acquire more high quality backlinks, your website is seen as authoritative, increasing traffic, boosting your ranking in SERPs, and helping you acquire more backlinks.
A link building strategy is an effective way to boost your digital marketing efforts. Focus on acquiring high quality backlinks that will help drive quality traffic to your website, grow your business, and boost your authority and credibility. Contact Genie Crawl now to discuss your link building needs. Let us help you push your business forward with an effective long-lasting link building strategy now.
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I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
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