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Why is HTTPS important for your website's SEO?
When the internet was first introduced, there was no serious concern regarding security, which is why so many innocent people became vulnerable to cyber attacks. To reduce the attacks, HTTPS was created.
Did you know that more than ninety percent of the top one thousand websites use HTTPS protocol? This is because of the sensitive nature of information that is transferred. It is important for users to fully understand what HTTPS is, how it works, and how they can protect themselves when using it.
HTTPS stands for HyperText Transfer Protocol Secure. It is a communication protocol that securely transmits data between the web server and the users computer. It is used as an extra layer of security for transmitting credit card numbers or passwords. This protocol protects your data, reducing the risk of it being tampered with or stolen. It encrypts the data with a key that is only accessible by the website you are visiting. It makes it difficult for hackers to steal your information, protecting your data.
HTTP and HTTPS are communication protocols that are used to transfer data over a network. HTTP is older and commonly used in transferring unencrypted data, while HTTPS, uses TSL/SSL encryption to protect the data transferred between the user and the server, making it difficult for someone to intercept and read it.
HTTP is less secure as it doesn't use encryption. This means that when you visit a HTTP website and you add personal information, anyone can see the traffic and view the data. HTTPS is secure, using TSL/SSL encryption, protecting the data from being intercepted and read. HTTPS also uses a different port to HTTP, making it harder for hackers to intercept the data being transferred.
When it comes to ranking on Google, HTTPS is a must have. HTTPS is very important to your website's SEO:
HTTPS encrypts your traffic, ensuring it cannot be read by hackers. It makes it harder to track activities and steal information. This is essential for businesses, as any leaked information can result in a bad reputation and loss of revenue.
When using HTTPS, you protect the security and privacy of your users. It encrypts the traffic between the users browser and your website, making it harder for any attackers to steal your data.
Google has shifted its focus to HTTPS, rewarding websites that have this protocol in place. While not a major ranking signal, it has become a lightweight ranking signal, meaning when you incorporate HTTPS to your website, you an improve your ranking in search engine results pages (SERPs).
HTTPS is a very important security protocol that should be used to protect information being transmitted via the internet. From a SEO point of view, it helps you improve user experience (UX), by protecting your users security, enabling them to transmit data to your site with confidence, whether they are completing an online form or making a purchasing using their credit card. Do you need help implementing HTTPS to your website? Give the Genie Crawl team a call now and let's make your website secure today.
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