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Why is mobile SEO important for your business?
Before we take a closer look at why mobile SEO is important for your business, it's important to know that fifty two percent of the worlds internet traffic now comes from mobile devices. As a result, it's imperative to optimise your website for mobile devices.
Mobile SEO is essential if you don't want to miss out on valuable traffic. With a mobile friendly design, you optimise your content for voice search, ensure you have fast loading website pages, and ensure your website opens easily on all devices.
With the vast volume of people using mobile devices to search the internet, Google now shows the mobile version of a website on search engine results pages (SERPs). This means if your website is not mobile optimised, you are missing out on valuable traffic.
Google introduced mobile first indexing, showing the importance of mobile SEO if you want to improve your ranking on SERPs. Google and the other search engines rely on crawlers or bots, these work their way through the internet, identifying websites, crawling them and then indexing them. Indexing is placing the web pages into a data base, pulling them up to display in search results when your content matches a search term. Now that Google has introduced mobile first indexing, you need a mobile site in order to ensure your content is crawled, indexed, and ranked.
Mobile SEO includes a number of techniques and strategies to ensure your website can be viewed with ease on any mobile device and any orientation, providing your website visitors with a great user experience (UX):
Google has already indicated that site speed is an important ranking factor. Your site should always load within three seconds, ideally less than two seconds, reducing the risk of visitors leaving your website and increasing your bounce rate.
When you speed up your web page loading times, you encourage visitors to stay on your site for longer.
Mobile SEO ensures your visitors can navigate your website with each on any device, including smart phones and tablets. Users find it frustrating when they need to zoom in to read text, or the buttons are too small to click on, making it near impossible to find information on your website.
If you have an understanding of SEO, then you know how a high bounce rate can negatively impact your success. When your website is difficult to use, visitors get frustrated, leaving your site quickly, increasing your bounce rate. They seldom visit any other pages of your site. High bounce rates tell search engines that they could not find the information they were looking for. Mobile SEO helps to reduce bounce rates, keeping visitors on your site for longer.
A responsive design ensures your website works across all devices. You can use the Google's Mobile-friendly Test that will show you how your site appears on various devices, giving you a score on the mobile friendliness of your site. This information can be valuable, helping you optimise your site to ensure your visitors can navigate with ease.
As you can see mobile SEO is very important for your business success. You need to optimise your website to ensure the best results. At Genie Crawl, we can help you create a mobile friendly web design that provides seamless navigation for your users, while meeting the requirements of search engines. Contact us today to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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