Why Is My Website Not Showing on Google UK?

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Why Is My Website Not Showing on Google UK?

Have you got a beautiful website with excellent content, but your site is not showing up on Google UK? Before you panic, it's important to know that this is common and usually it can be fixed. 

What you need to realise is that Google doesn't automatically know your website exists. Websites are not magically included in search results once you hit the publish button. In fact, Google relies on links from other websites that it already trusts. If your site isn't visible on Google UK, chances are that the search engine crawlers haven't found a way to you yet.

The main reasons why Google UK hasn't found your site yet, may be due to:

  • Your site is brand new 
  • You don't have any inbound links from other websites
  • You haven't told Google your site exists
  • You are blocking Google UK by accident
  • Your website has technical issues that is holding it back
Why Is My Website Not Showing on Google UK?
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Right, now you understand the most common reasons why your website isn't showing up on Google UK, you need to know how to fix the issue, helping you achieve online visibility and long term growth. The Genie Crawl team have put a few steps in place to help you get your website on Google UK.

Google Search Console

The first step is to set up Google Search Console, a free and essential service that should take around fifteen minutes to complete. You will add your website, verifying you own the domain. If you don't understand coding or updating DNS records, we recommend giving us a call to assist. Once you are verified, Google Search Console becomes a control panel, helping you identify and monitor how Google sees your site, identifying issues and tracking what searches drive your website traffic.

Sitemap

Sitemaps are important. These maps of your website pages tells Google everything it needs to know about your website structure. Some website platforms, such as Shopify and Wordpress, automatically generate sitemaps. You will want to submit your sitemap through Google Search Console, helping Google UK crawl your site efficiently.

Blocking Issues

It is possible that you may be accidentally blocking Google, telling the search engine to stay away. Do a search for your website in Google UK and see what Google has indexed. If you see pages, good, that means part of your site is already indexed. If you don't see anything, there could be a blocking issue.

You will need to check your robots.txt file and identifying any “disallow” rules. Also view your page source code and search for “noindex.” If you find this in your meta tags, ensure you remove it immediately. We also recommend using Google's Mobile-Friendly Test tool to identify your websites mobile performance. 

Indexing for Key Pages

For this step, you will return to Google Search Console, using the URL inspection tool to request the indexing for your key pages, such as your home page, main services pages, and contact page. When you type in the URL, Google will confirm if it is indexed or not, if not, click on “request indexing.” Remember, only request indexing once per page, as Google does need time to process your request.

Content Quality

Being indexed by Google UK is one thing, but ranking is another. Content remains king in today's digital marketing world and each page needs unique and valuable content of a minimum of three to five hundred words in length. You need to solve customer problems, answer their questions, and provide your audience with value.

Work on acquiring backlinks from relevant high authority websites. Inbound links show Google you are legitimate. Ensure your business is cited in local directories, helping you improve visibility in Google UK local searches.

Conclusion

Follow our recommended steps above to improve your visibility on Google UK. It's not uncommon for websites to not show on Google UK, but if you don't see any improvements within thirty days, we recommend you contact our team at Genie Crawl for a technical audit, identifying if there are deeper issues that could be negatively impacting your search visibility. Give our team a call now to find out more.

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