Why is page speed optimisation important for SEO?
Did you know the majority of website visitors will discard a website that takes more than three seconds to load? Seeing you have put so much effort into designing a beautiful website and creating high quality and relevant content, you want people to stay on your site for longer. It's clear to see that site speed is essential to your SEO success.
Page speed is a very important factor in search engine optimisation (SEO). If refers to how long it takes for your web page to completely load on the users side. When your website is fast loading, it improves user experience (UX). With improved speed and positive user experience, you can improve your ranking in search engine results pages (SERPs).
What you may not know is that page speed is an important search engine ranking factor. In fact, Google has stated that page speed is one of the factors they use to determine your ranking in SERPs. This means, if your site is taking too long to load, you will rank lower, negatively impacting your website traffic and conversions.
User experience (UX) is essential to your SEO success and page speed plays a vital role in determining how your visitors interact and engage with your website. When your pages are slow loading, your users get frustrating, resulting in a poor UX, resulting in them leaving your website before they have a chance to engage with the content.
A key metric that is affected by page speed is bounce rates. What are bounce rates? These are the number of users that leave your website after viewing only one of your web pages. When pages take too long to load, more than a quarter of your website visitors will click away and choose a different search result, which means they're heading to your competitors website.
When your site takes too long to load, you lose a large volume of potential customers. Page speed also has a major impact on user engagement. Users will engage with your site when it is fast loading, increasing dwell time, and reducing bounce rates, which have a positive impact on your ranking in SERPs.
If your goal is to boost conversions, then you need to ensure your optimise your site's speed. Conversion rates are the number of website visitors that take a desired action on your website. This can be making a purchase, subscribing for a service, completing an online contact form, or signing up for your newsletter.
Google advised that a one second delay in page loading times can result in a seven percent drop in conversions. This is proof that when your site takes too long to load, you are losing valuable potential customers, in turn, you are losing valuable revenue.
When it comes to SEO, you know that there are numerous factors that will influence your ranking in search engine results pages (SERPs). Google has been using page speed as a ranking factor for more than fourteen years.
In today's fast paced, digital world, you cannot ignore the importance of page speed optimisation for SEO. If you want a fast loading website that improves user experience and helps improve your ranking in SERPs, contact the Genie Crawl team today to find out how.
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