Why Is SEO Important for Your Business?

Organic SEO v Paid Advertising

When trying to improve your ranking in SERPs, you have two options. The first is paid advertising, while the second, is organic SEO.

• Paid advertising, known as PPC (Pay Per Click) advertising involves the purchasing of advertising spaces on SERPs. These paid adverts appear above or next to the organic results. This type of advertising can drive immediate traffic, but your success stops once your advertising campaign comes to an end
• Organic SEO uses SEO techniques and tactics to improve your website ranking, ensuring you meet ranking criteria and SEO best practices. Organic SEO is free, you cannot buy your space on the first page of results. This is something that takes time, dedication, a lot of effort, knowledge, and skill. Organic SEO offers long term success with regular monitoring to ensure your SEO efforts remain up to date.

Important SEO Aspects That Cannot Be Ignored

SEO comprises of a number of techniques and tactics, ensuring your website performs well in SERPs. With algorithms updating up to six hundred times each year, you need to ensure your strategy is current, meeting the requirements of top search engines. The most important SEO aspects include:

• Keyword research 
• Content creation
• Backlinking
• On-page SEO – SEO that takes place on your website
• Off-page SEO – SEO off your website, such as guest blogging
• Technical SEO – the back-door of your website, ensuring an excellent user experience (UX).

Why is SEO Important for Your Business?

A good SEO strategy helps your website improve its ranking, reaching your target audience. When a potential customer searches for products, services, or information you provide, you want your website to come up in the top few results. The more visible your website is in searches, the more website traffic you enjoy.

• Increased website traffic
• Improved quality of website traffic
• Boost brand awareness and visibility
• Establish trust and credibility
• Improve user experience (UX)
• Drive long term results

Why Your Business Needs SEO

It doesn't matter how big your business is or what industry you are in, you need SEO. A good SEO strategy is imperative to your online success. When you have a good SEO strategy, you enjoy the following benefits:

1. Improve Brand Visibility – With an effective SEO strategy in place, your website is more visible to search engines and your audience
2. Drive quality traffic – SEO helps you reach users that are searching for products, services, or information that you provide. The people you reach are already looking for what you offer, increasing your chances of converting them into customers
3. Return on Investment – When it comes to SEO, that a cost-effective marketing option, you will see that once your SEO strategy starts performing, you will enjoy a higher return on investment
4. Build Trust and Credibility – When your website appears at the top of results, it shows the search engine sees your website as authoritative in your industry, boosting trust and credibility, providing you with long term growth
5. Remain Competitive – To stay competitive in your industry, you must embrace SEO, making your site visible in SERPs
6. Improved User Experience – With your website improved, your users enjoy an improved experience. With a SEO optimised site, you provide easy navigation and faster loading web pages, all improving user experience
7. Enhance Local Visibility – Local SEO ensures your business is visible when people search for local products and services
8. Adapt to Trends and Updates – With a good SEO strategy, your business can stay updated with the latest trends and algorithm updates, making changes to maintain your visibility

Why is SEO important for your business? The facts speak for themselves. With SEO, you improve your brands visibility, ensuring you reach your target audience online. It helps to drive quality traffic to your website, these are people already searching for products or services you provide. It offers you the opportunity to convert website visitors into customers.