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Why Landing Page Load Time Is the Silent Conversion Killer
The success of any website is based on the number of website visitors that become customers. An important part that affects your conversion rates is landing page loading times.
Websites that take longer than three seconds to load can lose potential customers, increasing their bounce rates, and negatively impacting SEO efforts. In today's digital world, internet speeds and a sluggish website can cause you to lose valuable website visitors.
Having slow landing pages can negatively impact user experience (UX), and conversions. In order to improve conversions, you need to ensure your website is responsive, and loads in under three seconds.
Conversion rate optimisation, or CRO, is important to increase the chances of turning your website visitors into paying customers. So how does a slow landing page affect conversions?
In order to improve your conversion rates, you are going to want to prioritise your website speed. Google has advised that over half of mobile visitors will leave a website that takes more than three seconds to load, therefore you need to aim for three seconds or less to provide a great user experience. The Genie Crawl team have put together some tips to help you speed up your landing page loading times:
Images are essential on your website, but it's also important to pay close attention to their size. Large images can slow down page loading times. Reducing your file size without compromising on quality is key to speeding up your landing page.
Video marketing is an excellent way to increase website traffic, but videos take up a lot of valuable website space, slowing down your landing pages. You can avoid this by uploading your videos to popular platforms and embedding them on your website, saving space, while still showcasing your visual content effectively.
Landing pages with redirects can delay the loading of your pages. This can result in your visitors having to wait for the page to load. To reduce the risk of this happening, implement redirects on the server, rather than on the clients side.
You may want to consider browser caching, which temporarily stores frequently used data in your customer's memory. When they return to your website, the data is stored, which speeds up loading.
Altering the font size on your website is a great way to provide great user experience on your website. There are free options available. While using web-safe fonts can increase your HTTP requests, its an excellent way to reduce page loading times.
Improving landing page load times can be challenging, but it is worth it. When your landing pages load quickly, you can improve conversions. We recommend regularly checking your landing pages loading time performance, detecting and rectifying issues to provide your website visitors with a seamless online experience. Do you need assistance speeding up your landing pages? Not a problem, the Genie Crawl team are standing by to assist. Contact us now to secure a free evaluation and quote.
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