Why Local Businesses Need a Video-First Marketing Strategy

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Why Local Businesses Need a Video-First Marketing Strategy

Video content has emerged as a powerful marketing tool, capturing your audiences attention, boosting engagement, and achieving great results. The evolving digital marketing landscape has become visual, while attention spans shorten. Video content offers an accessible way for businesses to communicate with their audience effectively.

Video Marketing is on the Rise

Video-first marketing strategies are showing some impressive statistics in 2025:

  • 91% of businesses use video as a marketing tool
  • 68% of businesses that have not adopted video-first marketing, intend doing so this year
  • YouTube are dominating the video marketing landscape with 90% video marketers using the platform to reach their audience
Why Local Businesses Need a Video-First Marketing Strategy
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Video Content Becomes More Discoverable

Video content is becoming more discoverable online because:

Video-First Marketing Improving Engagement

Video-first marketing can be seamlessly integrated to meet the preferences of your audience. Consumers prefer visual and interactive ways to learn, shop, and engage with businesses:

Video-first marketing encourages higher engagement rates, especially on social media where your audience can leave comments, share, and like your videos.

Video-First Marketing ROI

No business wants to spend money without knowing you will enjoy a good return on investment (ROI). In order to ensure you enjoy a good ROI on your video-first markting efforts, we recommend:

The Future of Video-First Marketing for Local Businesses

Video consumption habits are evolving and businesses are encouraged to stay update with the latest trends to remain competitive. Some trends to keep an eye out for include:

Conclusion

Video-first marketing strategies ae necessary for local businesses that want to improve their visibility and achieve results. When you use the power of video, you can capture your audiences attention, improve engagement, and increase conversions. Are you ready to take your marketing strategy to the next level with video? Contact Genie Crawl today to learn more.

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