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Why Local Citations Matter for SEO and How to Build Them
Local citations are essential components of any successful local SEO campaign. Often, citations are referred to as NAP (Name, Address, Phone number) data. They are powerful tools to help you drive local traffic through your door and to your website.
Local citations are mentions of your business information on a third party website. This should include your NAP data (Name, Address, and Phone Number). Sometimes they can also include your website address, social media profiles, operating hours, service details, and email address.
Local citations are important for local SEO efforts. They are the fifth most important ranking factor for local backs, and the fourth most important signal for local organic results.
Many of the third party websites you will use to build local citations are directory and review sites, both of which rank well in local search results. They are popular resources for customers to find the products and services that they need in their geographical area.
It's as simple as claiming your business profile on popular director websites and review platforms, enabling you to grow your online presence, helping you gain a competitive edge.
Your local community are probably searching the internet when looking for local products and services. As a local business, you need to ensure you are visible in relevant local results, helping you grow your business and succeed.
Acquiring backlinks is an important part of any successful SEO strategy, but it is not an easy task, that takes valuable time, energy, and resources. When you create citations, you provide an opportunity to create a link to your websites. Some sites do allow dofollow links, which drives the user directly from the review or directory site to your website.
Directory sites and citation sources will allow users to review local businesses. Online reviews are valuable in boosting your online presence, increasing your online reputation, while improving your credibility and trust.
Local citations offer SEO benefits, so we recommend building as many as possible, focusing on industry-specific directory sites and high-quality review and directory sites.
Local citations are relatively easy to do, and they play a vital role in your SEO success. With citations on directory and review websites, you can improve your online presence, reaching your local audience, increasing foot traffic. Do you need help building local citations? The Genie Crawl team are here to help you push your local business towards online success today.
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