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Why Local SEO is Important for Small Business?
Having a good online presence is essential for all businesses, including small businesses. Small businesses with limited resources find that focusing on their local audience helps them grow and survive. Local SEO (Search Engine Optimisation) enables small businesses to even the playing field when it comes to online marketing, helping them become more visible in search results, driving quality traffic to their websites.
Local SEO is a process using a variety of techniques to improve your business's online presence in local results. When someone searches for products or services in a specific geographical location, you want your business to show in the top of results.
As with traditional SEO, local SEO requires numerous techniques to help your business boost visibility, including on-page optimisation, citation management, customer reviews, and more.
When you have a local SEO strategy in place, you can reach a targeted audience, these are people in your local area that are seeking products or services you provide. It helps to improve your brand visibility, a valuable asset for any small business.
Local SEO can also help you improve your relationships with consumers, increasing the chances of them using your business rather than a competitor. It increases your chances of securing a sale.
When your website is optimised for local SEO, your chances of showing up on the first page of search results is increased. As a business appearing in to the top of results, you can attract more clicks from potential clients.
With a strong local online presence you boost your brands credibility. Users that see your brand on numerous platforms with consistent name, address, and phone number (NAP) information, along with customer reviews, they see your brand as credible. Users are more likely to consider engaging with a business they see as reputable and trustworthy.
Local SEO is cost-effective, making it the ideal online marketing solution for small business owners. It is considerably cheaper than traditional advertising, such as newspaper advertising or glossy magazine advertising. You also get to target your audience.
With billions of smart phones being sold each year throughout the world, it's no surprise that your website has to be geared to deal with visitors across numerous different devices. Gone are the days where your potential customers would use a desktop computer or laptop. These days they use their computers, tablets, and smart phones when carrying out local searches. A high volume of clients will search while on the move.
As a small business owner, you will find when investing in local SEO, you have the opportunity to remain competitive in your industry. You have the ability to stand out against competitors that haven't started using local search engine optimisation. It's important to remember that less than sixty five percent of small businesses have a local web presence. If you want to improve your competitive edge, now is the time to start your local SEO campaign.
Local SEO involves numerous tactics and techniques to make your business website visibility in local search results. From local keyword optimisation to creating citations and claiming your Google Business Profile, you can build your brand, reach your target audience, and drive quality traffic to your website or store.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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