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Why Local SEO Isn’t Just for Brick-and-Mortar Shops
Do you own a brick and mortar shop in a town, village, or city? You can improve your online presence by taking advantage of local search engine optimisation (SEO). Before we go into why local SEO isn't just for brick and mortar shops, it's important to note that approximately forty six percent of Google searches have local intent.
Businesses without a store front can also take advantage of location-based search queries, which is why we are going to explain how you can boost your brand visibility for local searches without a physical business location.
Optimising for local search is essential for businesses that operate within a specific geographic location, helping to:
The Genie Crawl team have put some effective tips in place to help you improve your local SEO efforts without a physical shop front.
Your Google Business Profile (GBP) is a valuable asset to improving search visibility in local result. You need to claim or create your GBP, which is a free tool, helping you manage your business across Google Search and Google Maps.
We cannot stress enough how important it is to complete all the information about your business, including ensuring your NAP (Name, Address, Phone) remains consistent across all channels. Add some high quality images showing your products or services in action.
Google has advised that seventy percent of customers are more likely to visit a business with a completed GBP, while fifty percent are more likely to make a purchase.
It is essential that any content you publish not only resonates with your audience, but is high quality, boosting your local SEO efforts. Focus on topics relevant to your local community, helping to drive targeted traffic to your website. Worthwhile strategies include:
Each location you serve should have it's own landing page to improve your online search visibility. These pages can be used to highlight your location-based content and offers, with compelling call to actions (CTAs)
We also recommend embedding Google Maps on your landing pages, enabling your visitors to quickly determine your location without having to leave your website. It also tells search engines you are located where your content claims to be.
Approximately thirty percent of mobile searches have local intent. That is one in three searches performed. As a result, you want to ensure your website is optimised for mobile, ensuring it displays perfectly across all devices, screen sizes, and operating systems.
We recommend a responsive design where your site automatically adjusts its layout, content, and functionalities based on the users device and screen size.
Structured data, also known as schema markup, enhances your online visibility, providing search engines with context around your content. When you add structured data to your local website, you improve your chances of appearing in Google's featured snippets.
Maximise your SEO efforts with local SEO, even if you don't have a brick and mortar shop. Genie Crawl have the expertise to help you optimise your website for success, helping you connect with local customers, driving foot and website traffic. Request your tailored strategy today to enjoy long-term results. Get in touch today for a free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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