Why Local SEO Matters

Why Local SEO Matters

Local SEO can provide your business with a wide number of advantages, namely:

• Increases your visibility online
• Attract local customers
• Helps you stay a step ahead of your competition
• Improve credibility and trust with local customers
• Cost effective 

Increases Visibility

Local SEO is the best way for you to ensure your business appears in local search results when potential customers are looking for the products and services you provide. When you optimise your website and online presence with local keywords, you increase your chances that people in your local area will find your business.

The aim of local SEO is to help your business appear in the Local Pack on Google. This box is located just under the paid ads and just above the organic results. Appearing in the Local Pack is  an opportunity to boost brand visibility and attract new customers.

Attract Local Customers

Local SEO is a very powerful tool that drives targeted traffic to your website, helping you reach potential customers as they search for the products or services you provide. In most cases, users that find your business through local online searches visit the store or make a purchase within twenty four hours. 

Stay Competitive

With only a small percentage of companies actually using local SEO, it provides your bittiness with the opportunity to push yourself ahead of the competition. It evens out the playing field, helping small businesses stand out against their large competitors.

Trust and Credibility

Local SEO may help boost your brand visibility, but this is not enough. It is important that you come across as credible and trustworthy to your local customers. Creating a Google Business Profile is the first step to maintaining a credible image online. A well maintained profile page shows customers your website is authentic and your business is real.

When it comes to building trust and credibility, you cannot ignore the importance of customer reviews. Customer ratings play a vital role in helping you become a credible business in your local area. 

Remember to ensure your business information, such as your name, address, and phone number (NAP) remain consistent throughout the internet. When clients come across different phone numbers, different addresses, or different websites, they get confused and will not see your business as trustworthy.

Cost Effective

Local SEO definitely matters in 2024, as a cost effective way to improve your brand awareness and generate leads. You only pay for the service provided by your SEO agency, you cannot buy your ranking. Therefore it is considerably cheaper than other marketing efforts, such as television or radio advertising, it is also highly targeted, increasing your chances of enjoying a good return on investment in the long run.