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Why Local SEO Matters Even if You’re an Online-Only Business
When you hear the phrase “local SEO,” what comes to mind? Do you imagine a brick and mortar shop, such as a restaurant or retail store? You are not alone. But, did you know, local SEO isn't only for physical businesses? It can be highly effective for online-only businesses, giving you a competitive edge, helping to build trust, and attract targeted traffic.
Search engines, such as Google, do not see local as physical. In fact, they focus on connecting their users to relevant results based on proximity and intent. When someone searches using the phrase “near me,” Google shows local and online options that are geographically correct.
Having a Google Business Profile, along with consistent citations, and location-based keywords, Google may still see your business as a match for relevant searches. This means an online-only business can appear in search results for users searching for local and regional products or services.
Online businesses face a major challenge and that challenge is trust. Customers want to be reassured that they are buying from a legitimate business. Local SEO helps establish the credibility and trust you need.
Having a verified Google Business Profile with real customer reviews and consistent NAP (Name, Address, Phone) information signals authenticity.
Your customer reviews, especially local reviews, are powerful social proof. People trust opinions from your previous customers, as they are relatable.
Local SEO helps you focus on high intent audiences. They are people that are searching for a product or service in a particular location, making them more likely to convert. Adding a local phase adds intent, they are looking for someone nearby that is familiar with their region.
When you optimise for location-based keywords, you can capture traffic that is more likely to convert. These keywords are also less competitive. Local targeting improves ad efficiency, saving you money if you run Google Ads or another Pay-Per Click (PPC) platform.
You should see local SEO as a foundation, not a separate effort. It improves your broader SEO strategy, creating a strong signal for authority and relevance. Directory listings, locally optimised blog posts, and local backlinks are all able to strengthen your websites domain authority, telling Google your brand is active and trusted.
Voice searches are a growing trend, such as “find a SEO agency near me,” or “the best digital marketing agency in London,” for example. These form a major part of local SEO. Even though your online-only business does not rely on foot traffic, mobile users and voice searches tend to search locally. This means you could be missing out on valuable website traffic if you are not optimising for these queries.
We recommend adding service area details, city mentions, and structured data to your content, helping Google match your business to location-based voice searches.
With the digital world constantly evolving, local SEO is bridging the gap between online visibility and real world trust, helping your audience find you faster, while building credibility and positioning your brand as relevant and relieve. As your business is an online-only business, we do not recommend you ignore local SEO. Optimise your listings, target local keywords, and encourage online reviews from clients in different areas. Genie Crawl is here to assist, offering customised SEO strategies that help you reach your audience and drive success online. Contact us today to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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